Wednesday, September 30, 2009

Wednesday Night Marketing News from Mediapost

Wrapping up the third quarter of 2009:

by Karl Greenberg
Evan Brody, marketing manager for Slurpee and Big Gulp beverages tells Marketing Daily that the Domo program -- intended to appeal to 20-something and younger consumers -- is the first promotion for 7-Eleven to be based on a character that doesn't come from a major film, sports or entertainment property. ... Read the whole story > >
by Sarah Mahoney
Young adults, typically the big spenders, are cutting back even more sharply: The average 18-24 year-old will spend $68.56 on the holiday, compared to $86.59 last year and $81.91 back in 2007. "For them, this year's theme will be, 'How creative can I be, and how little can I spend?"' the National Retail Federation says. ... Read the whole story > >
by Karl Greenberg
David Leavitt, VP of snack marketing at Hostess' parent, Interstate Brands Corp., says that while the company markets year around, "October is great time period for the [cake] category and a great time for us; Halloween is such a wonderful event for the category because people love to give away Twinkies and cup cakes, so we try to embrace that in a really big way." ... Read the whole story > >
by Karlene Lukovitz
Reducing assortments has become an "increasingly viable option" for retailers, and CPG companies are reporting serious concerns about potentially "losing a brand" to SKU rationalization, reports VP Paul Weitzel in Bishop's latest Competitive Edge update, based on results of Bishop's 2009 Total Store SuperStudy. ... Read the whole story > >
by Tanya Irwin
The contest requires entrants to develop or modify an existing recipe to make it healthier using Del Monte brand fruits, vegetables or tomatoes as a primary ingredient. Incorporating healthy baking as part of their creation is encouraged. Consumer science teachers, civic group leaders, and even parents can use the contest to engage kids through a creative process with cooking. ... Read the whole story > >

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