Wednesday, August 19, 2009

Wednesday Night Marketing News

from Mediapost:

by Sarah Mahoney
"We are working with a number of our customer partners to deliver digital coupons, to ensure that Unilever delivers coupons where consumers are looking for them -- via print or online," says a Unilever spokesperson. "We are currently partnering with Kroger on a digital coupon program in which consumers can go online, register their Kroger loyalty cards and add Unilever coupons to them." ... Read the whole story >>
Financial Services
by Tanya Irwin
Lincoln, R.I.-based Amica Mutual ranks highest in customer satisfaction with auto insurance companies for a 10th consecutive year, followed by State Farm, Shelter, Auto-Owners, Erie Insurance and Country, respectively. The bottom five finishers are Travelers, Commerce, 21st Century, GMAC and AIG. ... Read the whole story >>
by Karlene Lukovitz
The core elements of the creative for the out-of-home-focused campaign are the tagline, "The Legendary Rum of St. Croix," and photographs by Nadav Kander of real St. Croix locals (Crucians) going about their daily routines on the U.S. Virgin Island. One of the six executions from Fallon Worldwide, for example, shows a local bartender with a bottle of Cruzan on the bar, the headline "Still Served in Bars Where Hemingway Drank," and the "legendary" tagline below. ... Read the whole story >>
by Aaron Baar
With consumers more empowered than ever to find and call out companies on how their business practices don't live up to their cause-marketing initiative, companies have to put a lot of time and effort into their chosen programs, IEG's Dan Kowitz says. The good news is, many marketers have caught on and are living up to their promises. ... Read the whole story >>

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