Monday, August 17, 2009

Monday Night Marketing News

Lego's Liquor and more...

by Sarah Mahoney
Still, there's no arguing that the retail environment has been punishing. NPD Group, a market research company based in Port Washington, N.Y., just released its first-half figures, and says, overall, U.S. spending on apparel fell 7% to $84.78 billion in the first six months of 2009, compared to $91.17 billion a year earlier. ... Read the whole story > >
by Karl Greenberg
Kia is bringing the new Soul crossover to 10 cities as part of a tour whose overriding theme is that the vehicle should be the car of choice for young, urban iconoclastic artists, musicians and auteurs. The program comprises interactive events, test drives, multimedia displays of artists' visual and audio work, and live performances by local bands. ... Read the whole story > >
by Karlene Lukovitz
1800's Lakers partnership is a highly visible addition to the brand's male-oriented, multimillion-dollar advertising and promotion plan, which includes national sampling and other sponsorships. The brand will be launching a major new advertising campaign featuring a celebrity within a few weeks. ... Read the whole story > >
by Aaron Baar
Much of the industry's overall improvement comes from the improvement of one company, Sprint Nextel, says Kirk Parsons, senior director of wireless services at J.D. Power and Associates. Though Sprint Nextel's overall customer care score was the lowest at 704, it's much higher than it had been in the past. ... Read the whole story > >
by Karl Greenberg
As a presenting sponsor of SummerSlam, 7-Eleven is also featured in all of the promo pay-per-view and TV spots, print ads, program guides, and in-arena signage for SummerSlam. "We partnered with the WWE, and they produced a TV spot for us [starring Kelly Kelly] to promote our collectible Super Big Gulp cups," says a marketing director. ... Read the whole story > >

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