Thursday, August 20, 2009

New Ad Campaigns

from Amy at Mediapost:

Out to Launch

Bose launched a trio of silent print ads promoting its QuietComfort Acoustic Noise-Cancelling headphones. Slap these headphones on, and you won't hear a couple fighting, three babies exercising their lungs or a man feeling the after-effects of a home waxing session. It's as if they're mimes. And that waxing mime should have known better: Always remove the strip against the direction of hair growth! See the ads here, here and here, created by Euro RSCG Singapore.

Foster's Beer is reviving its "How to Speak Australian" campaign, originally created in 1994 by Agnotti, Thomas, Hedge. The ads are short, snippy and give me the urge to say silly things in a faux-Australian accent. A man and woman are involved in a long-distance relationship in one ad, seen here. He's sitting at one end of the bar and she's at the other. Who needs GPS technology when a fast-talking local can be your guide? Watch the ad here. A bailout in Australia means the bartender gave you a free drink. See the ad here. Digitas Chicago created the campaign.

Heineken is livin' large like a rock star in a TV spot created by McCann Erickson Dublin and produced by Psyop Los Angeles. A bottle of Heineken is uncapped backstage, releasing an array of club, electronic and rock music. The spot, seen here, ends with an audience member's hand grabbing the bottle. "Live like every last drop," says the ad, promoting Heineken Music.

NBC launched a set of TV and print ads supporting its NBC New York Web site. Quirky characters are introduced, each sharing the passion for local knowledge at Liz is a shut-in with a highly advanced palate, if you consider TV dinners and éclairs highbrow. She visits the site for foodie knowledge, on the off chance she ventures outdoors. See the ads here and here. Ron went from CFO to onion chopper at a Mexican restaurant. When he's back in the saddle, he'll know where to find Diddy's favorite late-night hangout. See the ads here and here. Our last character, Ted, is a real-estate agent under house arrest. He sits in an empty tub, using his laptop to find where divorcées congregate. Find the ads here and here. Mother New York created the campaign.

The Paw Project, an animal advocacy organization, launched a billboard illustrating the harmful consequences of de-clawing cats. The billboard, located on the southeast corner of Sunset and San Vicente Boulevards in West Hollywood, uses a human hand to deliver its point. "If you're for de-clawing cats, raise your hand," reads copy adjacent to a human hand missing its fingertips. West Hollywood prohibits de-clawing of all animals, including domestic cats. See the ad here, created pro bono by McCann Erickson, Los Angeles.

Knorr Sidekicks contain 25% less sodium. Great for everyone, except NaCl. Table salt feels the pinch in this ad for the lower-sodium dishes. Salt is driven over the edge, leaving the house, walking in the rain to the voice of Michael Bolton singing, "How am I supposed to live without you," no less. When he hangs his head to cry, tears of salt emerge. And what about pepper? He got shafted, too. Watch the ad here. DDB Toronto created the ad, with visual effects supplied by AXYZ Toronto. David Hicks of Sons and Daughters directed the spot.

Love is a battlefield and allergies are war on sinuses. Benadryl launched a TV spot that captures the oft-unseen enemies faced by allergy sufferers. Set to the sound of helicopters landing, machine guns shooting and bombs exploding, innocent flowers, bees and pollen become enemies innocently spreading allergens. Watch the ad here. JWT London created the ad, edited by Cut+Run and produced by Rattling Stick.

When it comes to ads for urinary incontinence, this might be the classiest one I've ever seen. TENA, the brand formerly known as Serenity, launched a TV spot this week dubbed, "The Evolution of Bladder Protection." The ad parallels changes in women's fashion with those of bladder protection products. Large, figure-hiding dresses morph into form-fitting, curve-accentuating attire. "Fashion has evolved. Shouldn't bladder protection," concludes the ad, as pictures of bladder protection products, past and present, are shown. See the ad here. Zig created the campaign and Carat handled the media buy.

Random iPhone App of the week: Keeping with the bathroom theme, AvatarLabs launched the "Poo Log," based on the book "What's Your Poo Telling You?" by Josh Richman and Anish Sheth, M.D. File this under App I never expected to see in existence. "Poo Log" is a combination of bathroom humor and legit medical information. There are quizzes, a digital timer and a journal for recording and tracking one's digestive workings. The App costs $1.99 and can be purchased at the App store.

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