A fellow marketing friend was offering advice recently to a family who were deciding on the name of their new store. He warned them against naming it after the street they were located on because they might move or want to open more locations and then their name would be obsolete.
Here's some more naming advice from the Marketing Minute:
Misspelling sez something about your business
Posted: 14 Aug 2009 11:40 AM PDT
It's tough these days to name a business. You want your business to stand out, you want a URL that is memorable (if you can find one!) and you need a name that your competitors haven't already taken.
All very true.
Sadly, many business owners think they're being clever when they opt to misspell a word -- like when someone substitute a K for a C or Q, Or an F for a Ph.
The connotation? Imitation. Cheap. Low quality.
So unless that's what you're going for -- keep trying.
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