Tuesday Night Marketing News

from Mediapost:

Telecom

AT&T Attracts Vans Fans With Mobile

by Aaron Baar

The text-messaging program is only one of several marketing elements AT&T has unveiled in its sixth year of sponsorship, however. The company has also set up its own microsite, www.warpedtouratt.com, which includes information and fan pages for many of the participating acts, as well as downloadable games, and social networking applications that make it easier for people to find each other at the festival. ...Read the whole story >>

Food

Mintel: Sodium Becoming 'The New Trans Fat'

by Karlene Lukovitz

Increasing awareness of sodium-associated health risks, as well as growing pressure from government and consumer advocacy groups, are turning sodium into "the new trans fat" for food and beverage manufacturers and restaurants, concludes Mintel, based on its latest consumer data and trends analysis. ...Read the whole story >>

Coke 'Freestyle' Taps Twitter, Facebook, RFID

by Laurie Sullivan

The Coca-Cola Company has launched a Twitter and Facebook page to bring awareness to a new soft drink dispenser that relies on radio frequency identification (RFID) technology it has begun to test in the southern California market at a variety of restaurants, such as Carl's Jr., El Pollo Loco, Jack in the Box, and Subway. ...Read the whole story >>

Retail

Lowe's Reports Sales Below Expectations

by Sarah Mahoney

The good news is that evidence is mounting that the real estate outlook may really be brightening up. The National Association of Home Builders says its builder confidence index for newly built, single-family homes rose one point in August, reaching its highest level in 18 months. (That comes on top of July's two-point gain.) ...Read the whole story >>

Telecom

AT&T Collaboration Leads To Media Deal

by Erik Sass

After an initial successful collaboration for ad campaigns for AT&T and VH1 by Zoom and LocaModa, the latter two have signed a deal to have the latter equip the former's displays with interactive content and advertising, including mobile and social media features. Zoom Media & Marketing operates a network of digital out-of-home video displays in bars, restaurants and nightclubs. ...Read the whole story >>

Krispy Kreme Offers Football Doughnuts

Jamba Juice To Develop Frozen Fruit Smoothie

Nordstrom Lands Trendy Mini Boden Line

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