Thursday, August 20, 2009

Thursday Night Marketing News

From Mediapost:

Financial Services
by Tanya Irwin
The "Shine A Light" campaign will include on-air and online promotion, in-show integrations on NBC Local Media's "First Look" as well as series of custom videos that will air on multiple NBCU networks and online properties. The videos will feature NBCU personalities such as chef, restaurateur, and entrepreneur Tom Colicchio and "Law & Order"'s S. Epatha Merkerson. ... Read the whole story > >
by Karlene Lukovitz
In short, industry leaders are upbeat about their business outlook, while recognizing that they must stay on top of the "potentially disruptive" changes still underway, including cost volatility, declining consumer spending and constraints on working capital. ... Read the whole story > >
by Aaron Baar
The effort, "Puma Employees Only," features photographs of employees and their random thoughts, including their love for chicken nuggets, desire for cupcakes and rants about unnamed ex-girlfriends. One, for the company's store in Boston, features a poster of store employee Adam F., who is "Looking for people to join the Midnight Runners Club. Bring shoes, protection, electrolytes." ... Read the whole story > >
by Sarah Mahoney
Teens -- a major force in clothing sales -- are also bargain-hunting. "There are still must-have products, and I don't think that's going away," says Doug Akin, managing partner at Mr Youth, an agency specializing in social marketing. "But even younger shoppers are responding more to great value this year, so things like coupons are more relevant." ... Read the whole story > >

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