Monday, July 20, 2009

Yes, Advertising Still Works

Wonder why you are eating junk food instead of peas, carrots & apples every day? Probably because it's been 35 years since they ran this ad...

Food Advertising Works
According to researchers from Yale University, in the journal Health Psychology, published by the American Psychological Association, one study of seven- to 11-year-old children found that 45% of them ate more snack food while watching a cartoon that included food commercials than those children who watched the same cartoon with non-food commercials.

From only a half hour of television viewing a day, the increase in snacking caused by food advertising would lead to a weight gain of nearly 10 pounds a year, unless mitigated by reduced consumption of other foods or increased physical activity, concludes the report.

The researchers also found that adult participants exposed to unhealthy food advertisements in TV programming ate significantly more than those who saw ads with a nutrition or healthy food message. And, these effects persisted after the television viewing.

In the experiments with both children and adults, food advertising increased eating for all available foods, even foods that were not specifically presented in the advertisements.

Jennifer Harris, PhD, Director of Marketing Initiatives at the Rudd Center for Food Policy and Obesity at Yale, concludes that "This research shows a direct... link between television food advertising and calories consumed by adults and children... food advertising triggers automatic eating, regardless of hunger... "

For more information from Yale News, please visit here.

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