From Mediapost:
Automotive
by Karl Greenberg "We were trying to figure out how to link a branded message with a message about our sales event," says Infiniti's Ben Poore. "We find we get better awareness when we run fifteens, so we thought we could improve brand perception but at same time have a call to action." ... Read the whole story > >
Electronics
by Aaron Baar
"This holiday season will be an experimental and watershed moment," says ABI industry analyst Michael Inouye. "At first, you only had one or two companies [producing them] but this year a lot of the big boys are going to have them. Right now, there hasn't been that much marketing going into it. That may change during the holiday season." ... Read the whole story > >
Retail
by Sarah Mahoney
Grocery and mass are the channels where most shoppers expect to purchase green products, which means there's plenty of room for other types of stores -- especially department, electronic and specialty retailers -- to differentiate themselves with environmentally inspired offerings. ... Read the whole story > >
Transportation
by Karl Greenberg
The trio of new ads has the actor admonishing viewers not to auction fellow passengers' belongings and making sure photos in one's online gallery are suitable for public viewing. Graves stands at the cockpit door while explaining various Internet do's and don'ts. In the online auction spot, he actually references a line from "Airplane." ... Read the whole story > >
Hospitality
by Erik Sass HBO and W Hotels are teaming up for an innovative promotion for HBO's "Entourage," created by Civic Entertainment Group, which combines co-branding, brand extension and experiential marketing. The national campaign runs July 27-Sept. 27. ... Read the whole story > >
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