Here's an interesting checklist from the Church of the Customer Blog:
Posted: 14 Jul 2009 10:52 AM PDT
We had nifty comments to the original hype vs. excitement post, so here's an enhanced version of the chart featuring them.
| Hype is: | Excitement is: |
| An impossible promise | A realistic promise |
| Sales-driven | Value-driven |
| Exclamation points | Passion |
| Obnoxious | Contagious |
| Cause for mistrust | Cause for belief |
| Overuse of adverbs | Adverb-free |
| Narcissistic | Optimistic |
| Segway | Bike Friday |
| Contrived | Authentic |
| Unsustainable | Fuel for the future |
| From COTC readers: | |
| Bound to burn out quickly | Bound to improve ROI (Zoltan Devai) |
| Overpromising | Overdelivering (Dan Limbach) |
| "Some restrictions apply" | Free (Bob Poole) |
| Mob mentality | Individual thrill (Jeannie Walters) |
| Artificially colored cornstarch | Top sirloin steak, medium-well (Jon Nichols) |
| Showing off | Showing up (Maria Reyes-McDavis) |
| Focused on yourself | Focused on your customer (Bruce Kaechele) |
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