Friday, July 24, 2009

Friday Night Marketing News

From the fine folks at Mediapost:

by Karl Greenberg
The effort is being supported by a national TV, print, radio and interactive campaign, via BBDO, launching Friday. The television buy is both national and local, with creative discussing the combined benefits of the government's offer and Chrysler's additional incentive. ... Read the whole story > >
by Aaron Baar
The effort, which also includes a print advertisement and trade materials, targets both architects and office designers as well as the typical worker who may want to use the chair. "From our knowledge of the marketplace, people buy chairs for a lot of different reasons," Fathom's Peter Groome says. "If you get people excited about it -- as they were with the Aeron -- they'll demand it." ... Read the whole story > >
Packaged Goods
by Karl Greenberg
A spokesperson for Swiffer says the event gives the brand access to blogger loyalists. Beth Feldman, co-founder of and one of the bloggers who helped develop the SocialLuxe Lounge program says the SocialLuxe Lounge is not technically part of the conference but is, like pre-Oscar parties, meant to heighten the experience for attendees. ... Read the whole story > >
Financial Services
by Tanya Irwin
In conjunction with the unveiling of the new OpenForum, American Express will launch a TV spot featuring actual entrepreneurs. The spot highlights the role business owners play in their communities, society and the economy. ... Read the whole story > >
by Karlene Lukovitz
CSPI said Denny's was chosen for the class action suit because, "as far as we can tell, Denny's is public enemy #1" as far as chain restaurant sodium levels are concerned, although the center has also stressed that too-high levels of sodium are common in chain restaurant fare. For its part, Denny's plans to fight the suit, saying it has recently altered its menus to include healthier choices. ... Read the whole story > >
by Sarah Mahoney
At this point in the summer, the "staycation" may be as dull as another Sunday of backyard whiffle ball. So Target Corp. says it is sponsoring a long list of local art events, offering 2,200 free days at more than 100 museums, theaters and cultural institutions throughout the country. ... Read the whole story > >

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