Wednesday, December 31, 2008

Wednesday Night Marketing News

The last one for 2008, from Mediapost. Have a safe and Happy New Year.

by Les Luchter
Ciroc vodka's street teams will give $15 debit cards good for cab fares to thousands of adults wandering Manhattan streets. A message from Diddy reinforcing the "get home safely" theme is also running on taxi television screens through New Year's Day. The self-proclaimed "Official Vodka of New Year's Eve" also has billboards up around Times Square and last week, in concert with Diddy, offered to donate $1 million to an unspecified charity if the city would change the iconic New Year's Eve crystal ball to the color of Ciroc's blue sphere logo. As of press time, that offer had not been accepted by the city. ... Read the whole story > >
by Karl Greenberg
Joel Ewanick, vice president of marketing for Hyundai Motor America, spoke with Marketing Daily's Karl Greenberg about the company's upcoming plans. Among other things, he offered this: "In the first part of the year, we'll be on big stages, some of it NFL football, including the playoffs, some with the Academy Awards, with a lot of overlap. ... If [consumers] aren't forced to reconsider us, they won't." ... Read the whole story > >
by Karlene Lukovitz
Both new products are being supported by campaigns spanning television spots as well as online and public relations efforts. The campaign messages for both new offerings also tie into the successful, long-running "Special K Challenge" to lose up to six pounds in two weeks -- which has been enhanced by an online program within the Special K area of Kellogg's site that helps individuals design their own optimum Special K Challenge programs. ... Read the whole story > >
by Karlene Lukovitz
The foodie culture is "an essentially American phenomenon" that's emerged in reaction to this country's "uniquely malleable and marketer-driven" food culture, say the Packaged Facts analysts. While other nations or regions have distinct cultures surrounding food and its consumption, the U.S. generally lacks such a culture, and foodies are on a mission to fill this void, they explain. ... Read the whole story > >
by Laurie Sullivan
Electronics manufacturer JVC will ring in 2009 with an advertising campaign that makes consumers the stars of its new 19- by 34-foot high-definition LED electronic billboard in Times Square on New Year's Eve. Steve Bumstead, PixelFire Productions' founder, designed the technology that makes it possible. ... Read the whole story > >

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