Superbowl, Food and Social Media in this report from Mediapost:
Automotive
by Karl Greenberg Joel Ewanick, Hyundai's VP/marketing, says the televised big-event tactic is both efficient and effective. "It gives you the opportunity to talk to Americans about new products; It's effective for building brand awareness and equity, and for the introduction of a new model," he says, adding Genesis, as Hyundai's flagship, merits such exposure. ... Read the whole story > >
Retail
by Sarah Mahoney
The better the deal, the more satisfying was the experience, ForeSee Results found. Two of the biggest gainers are Walmart and Target, both with plenty of low prices to tempt shoppers. (Overall, 10 of the sites improved their ranking from last year.) Still, there are exceptions: Apple, not seen as a value brand, comes in at an enviable fourth place. ... Read the whole story > >
Restaurants
by Les Luchter The new "less guilt" line of ice cream, frozen yogurt and sorbet flavors has calorie counts that range from 80 to 140 per 2.5-ounce scoop. The company also is offering a free scoop of the new treats from 11 a.m. to 10 p.m. on Jan. 15 to anyone showing proof of a gym membership. ... Read the whole story > >
Research
by Karl Greenberg
Chicago-based market research firm Mintel, which says 54% of people who dined out regularly were cutting back on restaurant spending because of the economy, argues that the recession could still be a boon for those who know what consumers want. One of those things is comfort food, based on slow baking and grilling. ... Read the whole story > >
Strategy
by Gavin O'Malley
More than half--56%--of marketing and publishing decision- makers plan to increase their content marketing spending next year, Junta42 found after surveying its community of corporate marketers and publishing/agency professionals. ... Read the whole story > >
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