Monday, December 29, 2008

Monday Night Marketing News

Clickables from Mediapost:

by Karl Greenberg
The airline is promoting the new pet-travel program with a "JetBlue Pet Look-Alike" photo contest this month on To participate, consumers must upload a photo of themselves with their pets. JetBlue will post the submissions in which owners most resemble their pets on the Web site. The airline's crew members will vote on the top five photos. The grand prize is a roundtrip travel for two to any of the airline's destinations. ... Read the whole story > >
by Sarah Mahoney
Some companies definitely bucked the trend, and Amazon is declaring itself a winner. It says it posted the best holiday in its 14-year history, with more than 6.3 million items ordered worldwide on its peak day, Dec. 15 (or about 72.9 items per second). Top sellers included Razor scooters, Nintendo Wii, and Eyeclops night vision stealth goggles. ... Read the whole story > >
by Karlene Lukovitz
While early signals from the incoming Obama administration seem positive, some of the issues expected to be addressed in Washington next year could pose challenges from the restaurant industry's standpoint, according to National Restaurant Association SVP of government affairs and public policy John Gay. ... Read the whole story > >
Financial Services
by Les Luchter
Mintel's Stephen Clifford expects card issuers to actively adjust rates and fees throughout 2009 in anticipation of the new regulations. "We'll see continued marketing direct mail communication of new account terms and conditions during 2009," he said. "We may even see issuers scale back on benefits and perks like rewards programs." ... Read the whole story > >
by Karl Greenberg
The Motorcycle Industry Council, an Irvine, Calif.-based industry organization, says women now account for 12.6% of motorcycle riders, a 29% increase since 2003 and up from 4% in 1990. The Council says that in 2003, about 23.5 million people in the U.S. operated a motorcycle. Women account for 4.3 million of them. ... Read the whole story > >
by Les Luchter
"Originality Rules" is the Wisconsin Department of Tourism's new regional winter marketing campaign, featuring five-time Olympic speed skating gold medalist Bonnie Blair extolling the state's outdoor activities, and Ferne Caulker, founder of the Milwaukee-based Ko-Thi Dance Company, focusing on arts found indoors. ... Read the whole story > >

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