Today's Headlines, Tonight, from Mediapost, to me, to you:
Brand Marketing
by Karlene Lukovitz "Aside from the work involved, it's basically free--and it's getting us some exposure," says Truly Nolen director of marketing and public relations Barry Murray, who also authors "The Insect Inquirer" blog. "These are the media of communications with the consumer of the future, as well as a good segment of today's consumers. The goodwill is good branding." And besides, "when your corporate car has ears and a tail, you can pretty much get away with anything." ... Read the whole story > >
Automotive
by Karl Greenberg
The CEOs of Detroit's automakers may not be the only executives who should take a dollar-a-year salary in suffrage. In November, the auto industry that last year was still on fire was reduced to embers as the disaster on Wall Street wreaked havoc on the real economy, taking all the automakers down. ... Read the whole story > >
Packaged Goods
by Karl Greenberg The effort, "Con Kleenex, Expresa tu Hispanidad" (With Kleenex, Express Your Hispanic Culture), which begins now, aims to get Hispanic artists to create culturally relevant designs, themes and motifs, using any type of media, which can be transferred digitally onto a Kleenex brand facial tissue carton. ... Read the whole story > >
Retail
by Sarah Mahoney
While it chalked its poor results up to "severe conditions in the economy" and withdrew its previous forecasts, some Sears' competitors, including Wal-Mart Stores and some of the dollar stores, have posted sales gains in the same period, and others, such as Target, have posted much smaller sales declines. ... Read the whole story > >
Food
by Nina M. Lentini In what the Glenview, Ill.-based company is calling a national advertising first, Stove Top Stuffing will heat 10 bus shelters at high-traffic locations during the first three weeks of December. In addition, it will hand out samples of the brand's new Quick Cups instant stuffing. ... Read the whole story > >
Mobile
by Mark Walsh
After recently introducing a set-top box for downloading movie rentals from the Web to TV, Blockbuster is now working with Microsoft on letting people watch movies on mobile devices. The new services would be built on top of Microsoft's Web software platform dubbed Live Mesh, which uses Internet connections to share data among different devices, according to The Dallas Morning News. ... Read the whole story > >
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