In November, when I sent out email invitations to the 300 contacts in my Advertising Federation contact list, I did a personalized invite in the subject line that read, "(Scott), are you joining us for lunch next week?"
I actually received a few, "No, but thanks for asking..." replies!
Here's some more tips to help you with your email campaigns from MarketingProfs.com:
Avo
id Looking Like a Spamster
The definition of "spam" is in the eye of the beholder. Outrageous cons—dodgy financial propositions from improbable Nigerian millionaires—qualify unquestionably as spam. But what about that array of seemingly legitimate pitches and newsletters cluttering your email Inbox and Bulk folder? Maybe you registered at a Web site and overlooked the opt-out box at the bottom of the page—the one saying: "Check here if you would not like to receive special offers." Of course you're going to consider the resulting emails spam. You never even noticed the option. Use an understanding of your own preferences to your advantage. When pondering outgoing promotions, keep the Golden Rule in mind. Send only what you'd want to receive. In short: Make recipients feel as if you considered their specific needs before you hit Send, and they're more likely to hit Reply. Source: Read the lively discussion on Marketing Profs Know-How Exchange.
But what if you consciously chose to leave that box unchecked? In that case, you're (theoretically) receptive to whatever comes. Of course, that depends on whether you remember making the choice.
Even email from opt-in processes has the potential to feel like spam. If you receive multiple messages a week when all you expected was one, it can feel like an abuse of privilege. You start out enthusiastic and wind up bitter.
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