Superbowl, Automotive News, and McDonalds and all included in this report from Mediapost:
Restaurants
by Karlene Lukovitz "McDonald's had to ... make sure that the value proposition continued to be strong enough to compete effectively with all of the other value menu options out there, and ensure that the margin was sufficient for its franchisees to make a fair profit," sums up Dennis Lombardi, EVP, foodservice strategies for WD Partners. "Their solution was a compromise that achieves both requirements." ... Read the whole story > >
Retail
by Sarah Mahoney
"Retailers, working so hard to stretch holiday shopping over a longer period, went over the top this year," says Vikram Sharma, CEO of ShopLocal.com, a Chicago-based cross-channel Web site. "While historically they kept their deals close to the vest for as long as they could, this year they just wanted to make sure they got the information out." ... Read the whole story > >
Automotive
by Karl Greenberg Art Spinella, president of CNW Market Research in Bandon, Ore., says that, in spite of Volvo's declines, Ford's mulling a spin-off has the feel of a fire sale, since the company will get nowhere near what it paid, and because of Volvo's brand equity. "The interest in Volvo has always been very strong, and it hits right in the demographic group that is reasonably well off." ... Read the whole story > >
Research
by Les Luchter
"It becomes glaringly obvious that many brands have consumers believing they're investing much more into their green programs than is true," says Michael Gale, CEO of Strategic Oxygen. "Some companies, like Nokia, have an opportunity to better communicate their green initiatives to earn a higher spot on the perception scale." ... Read the whole story > >
Automotive
by Karl Greenberg Going forward, Smart will adhere to a no-advertising policy, focusing instead on online reservations, social networking, and discovery marketing, such as last year's 50-city road show. Next year, Smart will engage dealers to run promotions, and will begin to do owner events. ... Read the whole story > >
Retail
by Laurie Sullivan
Seattle-based Mercent released preliminary Cyber Monday sales percentages from some retailers it supports late in the day. Eric Best, Mercent CEO, said during the first 12 hours of Cyber Monday, consumer spent 27% more this year via the 28 retailers the company serves, compared with 2007. Online traffic typically rises on the Monday after U.S. Thanksgiving, as consumers look for bargains not found in physical retail stores. But some analysts thought traditional brick and mortar stores including Bloomingdale's, Macy's, Wal-Mart Stores and Target may have stolen the thunder from online sales. ... Read the whole story > >
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