Over at Labov & Beyond's Idea Factory Blog, they wrote about the tech troubles with the new Blackberry Storm and Verizon that I've seen a lot of ads for recently.
Apple's I-phone had problems when it was launched too, but at least they addressed problems instead of hiding.
What happens if you pretend a problem doesn’t exist?
“So far, RIM has not commented on the problems of its first all-touchscreen BlackBerry, considered a strong competitor to Apple’s touchscreen iPhone. Verizon Wireless, the exclusive carrier of the device in the United States, has said little, except how well sales have gone. The company, like most, doesn’t publicly share sales figures.”
Which is funny, because before the Storm was launched we could not escape its omnipresent marketing campaign. Now that things seem to have not gone as planned in its first few weeks in the marketplace, however, everyone’s clamming up. And, as we all should know, what happens when you leave a void where your information and reassurances should be? That void is filled with negativity and online mob rule. And your supposed iPhone killer becomes dead on arrival.
Avoid the void, people. Avoid the void.
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