Thursday, December 04, 2008

Thursday Night Marketing News

Mediapost will email this to you each day, or check here nightly:

by Karlene Lukovitz
The need for macro data analysis is growing as computer technology makes it ever more feasible to cost-effectively collect and store huge amounts of data in more accessible formats and modeling and analytics continue to advance, says Adrian Chedore, who is based in Hong Kong. He notes, for example, that Synovate's Australian division is now collecting one billion records per day. ... Read the whole story > >
Financial Services
by Aaron Baar
As the industry's turmoil continues, banks have been rolling out messages of reassurance to current and potential customers alike. Yet, confidence in people's hometown banks continued to drop. "What the banks [have been] doing is communicating with customers more, through email, ads and other sources," Morpace's Tom Hartley. "But that doesn't seem to be working in restoring their confidence." ... Read the whole story > >
Packaged Goods
by Karl Greenberg
Philips Norelco is looking for comedy writers, as it extends the humorous campaign it launched in 2007 to tout its Bodygroom shavers. The company is supporting the launch of its Bodygroom BG2030 electric shaver with a national promotion that lets consumers submit scripts about the slings and arrows of outrageous shaving of body areas south of the clavicles. ... Read the whole story > >
by Karl Greenberg
Benjamin Steinman, editor of Beer Marketers Insights, says the Hispanic market is one of the growth areas in the mature U.S. beer market. "It's heating up, but traditionally Coors is under-represented in both African-American and Hispanic markets," he says. "In the last couple of years, as Coors has ramped up their marketing and they have gained." ... Read the whole story > >
by Les Luchter
A key offering is part of a multiplatform ad deal between My M&M's and Martha Stewart Living Omnimedia. Indeed, MSLO President of Media Wenda Harris Millard singled out the campaign during the firm's most recent earnings call as an example of its ability "to put integrated packages together that other publishers cannot match." ... Read the whole story > >
by Mark Walsh
In terms of online sales, comScore emphasized the spike in buying in recent days, driven by an increase in discounts and promotions. The $846 million spent on Cyber Monday, up 15% from a year ago, was the second biggest online one-day shopping total to date. "This is an extremely encouraging development for retailers," said comScore Chairman Gian Fulgoni. ... Read the whole story > >
by Erik Sass
Downturn or no, the digital out-of-home video business is still expanding, a sure sign investors are betting on the medium's prospects for long-term growth. The latest new venture comes from IndoorDirect, which is launching theBITE Network, targeting diners at quick-serve and casual restaurants nationwide. ... Read the whole story > >

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