The One Answer

Last Saturday, while some of you where recovering from your Turkey Coma, our sales training featured an article from Shep Hyken on 8 questions you must ask.

If you missed it click here.

Here's the follow up:


The One Thing Question

If you go back to the last tip, question number eight may be the
single most important question you ask a customer. Just to
refresh your memory, it is:

Can you think of one thing that can make your experience with us
even better?

This is a very powerful question. If you ask one hundred people
how they like you and all of them think you are great, you go
home happy. How can you improve on greatness? Believe it or
not, there is a way. You simply ask them.

Just ask all of your happy customers the "one thing" question.
You may not get many answers. And, the ones you get may not be
valid. But what if ten or fifteen of these one hundred customers
come up with the same suggestion. Then it might make sense to
take a hard look at it and make a change.

You can improve on greatness!

Copyright © – Shep Hyken, Shepard Presentations

Shep Hyken, CSP is a professional speaker and author who works
with organizations who want to build loyal relationships with
their customers and employees. For more information on Shep's
speaking programs, books and tapes contact (314)692-2200 or
shep@hyken.com. (www.hyken.com)

Shepard Presentations, LLC
711 Old Ballas Road, Suite 215
St. Louis, MO 63141

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