Friday, December 05, 2008

Friday Night Marketing News

From Mediapost:

by Karlene Lukovitz
As for emerging trends in premium chocolate, Packaged Facts identifies bean-to-bar and microbatch production; dark milk and upscale white chocolate; sustainability; "premiumizing" the familiar; exotic flavors; exotic functions; ultra-dark bars; ethical chocolate (organic/fair trade); large tablet bars; and filled bars. ... Read the whole story > >
by Sarah Mahoney
There's also plenty of evidence that price cuts, usually a store's most effective weapon in downturns, aren't working. At Kohl's, for example, which radically upped its value-price marketing over the month, sales dropped 17.5%. And while department stores on every end of the demographic spectrum were trumpeting amazing deals, consumers in every zip code just said no. ... Read the whole story > >
by Karl Greenberg
"We found that for most people, driving a car or truck does not make them feel sexy, fast or powerful," states Mark Guarino, senior analyst at Mintel. "The problem is that the auto industry is built on selling power, speed and sex. Those images are dynamic, but they don't necessarily resonate with the majority of utilitarian, safety-focused drivers." ... Read the whole story > >
by Karl Greenberg
Rich Howse, senior director of the automotive finance practice at J.D. Power and Associates, says involving customers in the finance provider selection process can lead to higher satisfaction with the lender, as well as to higher rates of intended loyalty and advocacy. The key is if they can get to the consumer when they are still in the decision-making process," he says. "If they do, they will have an influence." ... Read the whole story > >
by Wendy Davis
Tiffany is currently appealing a decision by a federal district court dismissing a trademark infringement lawsuit against eBay. The jeweler alleged that eBay didn't do enough to stop people from selling fakes. "Tiffany's position," Google, Amazon and other companies argue, "would as a practical matter severely damage or eliminate secondary markets for the sale of used goods on the Internet, causing great harm to consumers and the public interest." ... Read the whole story > >

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