From Mediapost:
Retail
by Sarah Mahoney
"Pent-up demand on electronics and clothing, plus unparalleled bargains on this season's hottest items helped drive shopping all weekend," the trade group says in its release. "Holiday sales are not expected to continue at this brisk pace, but it is encouraging that Americans seem excited to go shopping again." ... Read the whole story > >
Automotive
by Karl Greenberg
Yet, there's a lag in dealing with consumers who arrive at showrooms having done their research online, per Tom Gauer, senior director of automotive retail research at J.D. Power and Associates. Younger, more affluent, and better-educated consumers who do a lot of Web research and pricing first are less satisfied overall with the experience than people who don't shop online. ... Read the whole story > >
Financial Services
by Aaron Baar As part of the promotion, the bank is running a sweepstakes, with prizes such as a personal chef, housecleaner or chauffeur-driven limo to and from work for a week. The company is also conducting "Random Acts of Convenience" in its markets along the Eastern seaboard. Among the acts: handing out free cups of coffee in the morning and TD-branded umbrellas on rainy days. ... Read the whole story > >
Retail
by Karl Greenberg
The company will focus on promotions with display strategies. "For the most part it will be in-store in terms of aggressive presentation, with some creative point-of-sale to call out product value," he says, adding that the branded products will be shown together on end caps but also dispersed among fresh food and beverage displays. The company will promote the products with combination deals and storewide events with signage and grassroots efforts next spring. ... Read the whole story > >
Telecom
by Nina M. Lentini
The effort positions the Overland Park, Kan.-based company as the industry leader in value, network superiority, customer service and wireless user experience, challenge Verizon and AT&T head-on and issue a call for customers to "Join the Now Network." ... Read the whole story > >
Financial Services
by Aaron Baar
Institutions have switched their direct mail messaging from mortgages and loans to more saving-oriented products like CDs and deposit accounts, says Pamela McHugh, president of Mintel Comperemedia, which found that banks sent more than 300 times more savings-related direct mail pieces to current customers in the third quarter of the year than the second. Direct mail solicitations for checking accounts were up 90% during the same period. ... Read the whole story > >
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