Financial Services takes the lead tonight...Pepsi makes the headlines too:
Financial Services
by Karl Greenberg
The company has launched its biggest global campaign, and while some of the messaging is about the health of the company's balance sheet (when it recovered, it focused on its core business and avoided risky growth strategies), the effort was developed mainly to assuage consumers' mistrust of the insurance companies in general. ... Read the whole story > >
Food
by Karlene Lukovitz
While the food sector's growth has been driven primarily by price increases implemented to offset higher input costs, branded food manufacturers with the "agility" to adjust their product offering, merchandising and marketing strategies "are doing very well," confirms PwC's Herb Walter. ... Read the whole story > >
Retail
by Sarah Mahoney Fed up with spooky economic headlines and grim reaper-style newscasts, the National Retail Federation predicts Americans will celebrate Halloween in a big way this year, increasing spending to $5.77 billion. ... Read the whole story > >
Research
by Laurie Sullivan
"The customer experience doesn't end with each individual piece, whether the web site or the call center or the online advertising," says Liz Miller, VP, CMO Council. "Marketers need to look at the complete picture so all pieces have a consistent message." ... Read the whole story > >
Packaged Goods
by Karl Greenberg Joanna Hall, an experience design director with BrightLine, says the effort will continue through next year. She says the campaign comprises a "quick-impulse experience" where viewers opt in right off of :30 spots and get a free sample; and a coupon offer for a free full-sized bottle. ... Read the whole story > >
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