Clickables from Mediapost:
Automotive
by Karl Greenberg
The combination of plummeting loans and shrinking leases is upending the market, which had been defined by consumers trading up from small cars to large sedans and SUVs. Says GDN Auto's Michael Sheridan: "As the leasing option becomes nonexistent, consumers are saying, 'do I really need to make the second-most expensive purchase I can make?"' ... Read the whole story > >
Restaurants
by Karlene Lukovitz
Wendy's value-menu moves were a strategic attempt to capitalize on McDonald's' acknowledgement that it might have to alter or replace its $1 double cheeseburger, while over at Dunkin' Donuts, the latest move emulates a recent Starbucks promotion, but takes the value pitch even further. ... Read the whole story > >
Telecom
by Laurie Sullivan
Consumer satisfaction for picture clarity and programming exceeds expectations, J.D. Power and Associates found, and customer service has also been tops. For example, installing IPTV services can take four to six hours, yet these companies are holding subscribers' hands through the process, even explaining benefits long after the technology has been installed. ... Read the whole story > >
Retail
by Sarah Mahoney
The research revealed that hunting for cheaper products provided these women with more than just savings. "They get a real sense of accomplishment, and love to brag about how much money they saved, whether it's on a big-ticket item or a small one," says Valassis's Suzie Brown. "And it makes them feel part of a group." ... Read the whole story > >
Retail
by Nina M. Lentini "The Talkin Krazy is sold with a dry erase marker so it can easily wipe clean to start again," says the retailer, adding, "The skills to back up the talk... sold separately." The national campaign involves digital, print and in-store. The basketball footwear is sold only at Champs Sports. ... Read the whole story > >
Electronics
by Karl Greenberg
J.D. Power and Associates says that while price was critical to customer satisfaction in recent years, this year ease of use became more important, with consumers favoring brands with easy-to-use controls and displays. ... Read the whole story > >
Sphere: Related Content
Posts
No comments:
Post a Comment