Clickables:
Telecom
by Laurie Sullivan "Obama sent out a text message to supporters letting them know his pick for the vice presidential candidate," says brand guru Laura Reis. "Verizon wants consumers to know they are one of the two major players on the cutting edge." ... Read the whole story > >
Retail
by Sarah Mahoney
Many retailers are already struggling, and some industry experts have predicted that the coming holiday season will be the worst in nearly two decades. And while extensive price-cutting and freebies can only put more pressure on store profits, it's still one of the primary methods stores have for tempting shoppers. ... Read the whole story > >
Beverages
by Karlene Lukovitz "We're getting our messages out there, and moving from a monologue to a dialogue," says director of digital communications, Adam Brown. "I'd love to assign a monetary value to what we do" with social media, "but we're not quite there yet," he said. However, he stressed that both the blog and the other initiatives are yielding tangible benefits. ... Read the whole story > >
Research
by Karl Greenberg
"If you are in the apparel or casual dining industry it's going to be a tough short-term road," says Focalyst's Chris Murphy. The two areas none of the three groups are cutting back on are cable TV and beauty. But the survey found that boomers, regardless of group, feel advertisers aren't speaking to them. ... Read the whole story > >
Retail
by Sarah Mahoney The jeans marketer plans to make 5 million consumer impressions over the next six months, with spots running on sports and general-interest programming, a big push in radio on high-rated male programming and supporting print ads, all of it geared to men. ... Read the whole story > >
Automotive
by Karl Greenberg
During broadcasts, Bridgestone will run the "Screaming Squirrel" spot with the "It's Bridgestone or Nothing" theme that broke during the Super Bowl, and will also tout its Blizzak winter tire. There will also be hockey-specific print ads in sports and hockey publications and game-day programs. ... Read the whole story > >
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