From Mediapost:
Electronics
by Laurie Sullivan Microsoft executives have been talking up the box's expanded movie and TV download and storage capabilities for more than a year. With the "single largest investment" in the pocket of its marketers, the company aims to tout the "entertainment center" message to consumers loud and clear. ... Read the whole story > >
Automotive
by Karl Greenberg
The first of the winning films, which are also on www.The2010Mustang.com, aired last week during the premiere of NBC's "Knight Rider," which happens to feature the Ford Shelby GT500KR as the talking car. The other winners' films will also run during broadcasts of the show as 30- and 60-second trailers. ... Read the whole story > >
Beverages
by Karlene Lukovitz Snapple Antioxidant Water, which has had an uphill battle competing with Vitaminwater, is among the brands getting new packaging. However, it remains to be seen whether Snapple's revitalization will be sustainable. In addition, flavored carbonated soft drinks have been slipping this year. ... Read the whole story > >
Retail
by Aaron Baar
Another trend shaping the pharmacy sector will be the implementation of in-store health clinics. "Stay tuned," says J.D. Power and Associates' Jim Dougherty. "It's still new enough that we don't have the data. But it's caught the attention of the pharmacy customers." ... Read the whole story > >
Transportation
by Nina M. Lentini "We recognized the opportunity we had out there, that our messaging is more relevant right now," says Jim Mezoff, VP/marketing. "We are one of the few--I would say the only--international carrier that flyers can get excited about. We deliver absolute excitement. We wanted to take sense of euphoria and apply it to a creative campaign." ... Read the whole story > >
Strategy
by Karl Greenberg
Megan Slabinski, executive director of The Creative Group, said she was surprised. "I think what we normally see is that marketers are more risk-adverse than ad executives because of the corporate environment; creative ideas can be diluted as they make their way through the management channels." ... Read the whole story > >
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