From Mediapost:
Search
by Mark Walsh When it comes to online search strategy, the presidential candidates have lately changed positions, according to a new study. Leading up to their Sept. 26 debate, Democratic nominee Barack Obama ramped up search engine marketing efforts while Republican rival John McCain scaled back, marking a shift for both. ... Read the whole story > >
Social Media
by Mark Walsh
Seeking to broaden its audience, StumbleUpon today will let people peruse its Web recommendation service without requiring registration or download of its toolbar. The social media company also launched a partner program with four Web publishers that will let users explore content via StumbleUpon without having to sign up. Both moves are aimed at expanding StumbleUpon's Web presence with the goal of signing up new members after they've sampling the service. ... Read the whole story > >
by Gavin O'Malley AOL Television today is expected to launch a new free on-demand Web series named "Outside the Box." In it, cast members from television's most popular programs interview one another using fan-submitted questions. It will be supported by AOL's digital ad business, Platform-A, which will be expected to identify opportunities for advertisers and provide relevant display advertising and content-targeted links on the sites. ... Read the whole story > >
Social Media
by Tameka Kee
Hip Venture Co. is the latest company to enter the crowded virtual worlds market for kids, tweens and teens (KT&T) with the imminent launch of HipChicas.com. But what separates this Flash-based virtual community from some of its competitors is its focus on socially conscious, young Latinas, and its "eco-friendly" stance, differentiators that analysts say may help it stand out from the pack. ... Read the whole story > >
Video
by Gavin O'Malley Health video company and ad network HealthiNation has raised $7.5 million in Series-B funding, the company said Tuesday. This latest round was led by Intel Capital, and included previous investor MK Capital. The new funding will support the company's growth in programming, ad sales and operations for its core media network along with new offerings "for health literacy" environments such as employer health programs, hospitals, and health clinics. ... Read the whole story > >
by Wendy Davis
Adware researcher Ben Edelman published a new report Tuesday saying that some affiliate marketers use adware to get commissions on sales they're not responsible for. For the report, Edelman examined ads for online graphic design and printing shop VistaPrint and concluded that the company's affiliates use "trick marketing analytics." "VistaPrint's marketing partners are defrauding VistaPrint by claiming commissions on sales they actually did nothing to cause," alleges Edelman, an assistant professor at Harvard. ... Read the whole story > >
by Fern Siegel Tickets.com, a global provider of sports, concert, theater and events tickets, has teamed with Thumbplay, a mobile entertainment provider, to offer music, videos, games and other content on its Web site. ... Read the whole story > >
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