Top 250 Blog Postings on Marketing

Seth Godin recently pointed me to this list:

Top 250 Blog Posts - Advertising, Marketing, Media & PR

This is very much a work-in-progress with lots of tweaking still to do, including additions to the list. But it’s a start and will, hopefully, turn out to be of interest and use to the general reader of advertising, marketing, media & PR (with some of the posts covering niche topics, as well).

(Related post: Top 100 Blogs - Advertising, Marketing, Media & PR)

Marketing / branding - general (50)

• Permission Marketing - Seth Godin. Jan ‘08.
• What do you know? - Seth Godin. ‘What Every Good Marketer Knows’ - some general guidelines / tips for marketers. May ‘08.
• Tribe Management - Seth Godin. Jan ‘08.
• Understanding The Funnel -Seth Godin. Jan ‘06.
• Top 10 Secrets of The Marketing Process - Seth Godin. Oct ‘06
• The Intagibles - Seth Godin. Aug ‘08.
• The long tail and the dip - Seth Godin. July ‘08.
• Scarcity - Seth Godin. July ‘08.
• One, a few, most, or all - Seth Godin. May ‘07.
• Nine Things Marketers ought to know about sales people (and two bonuses) - Seth Godin. Jun ‘06.
• You should write an e-book - Seth Godin. Mar ‘07.
• Make Something Happen - Seth Godin. Oct ‘07.
• McDonald’s Inside / Outside Success - Brand Autopsy. Jan 07.
• Solving Starbucks Problems : One Post at a Time - Brand Autopsy. Mar ‘07.
• Manifesto : WHAT MUST STARBUCKS DO? - Brand Autopsy. Apr ‘07.
• Starbuck’s AudioBlog - Brand Autopsy. Feb ‘06.
• The Downside of Upside - Brand Autopsy.The downside for Starbuck’s of going into partnership with Lion’s Gate Films. Jan 06.
• The Would You Miss Series - Brand Autopsy - What brands would people miss if the brands suddenly disappeared. Jul ‘08.
• JumboSHRIMP Marketing Video on YouTube - Brand Autopsy. Marketing nuggets by Brand Autopsy in YouTube video format. Apr ‘06.
• Marketing Lessons Learned From Freaconomics - Brand Autopsy. Apr ‘05.
• Attention footprints - Russel Davies. ‘Create things that either demand very little attention but still do something for you or things which really reward a lot of it’ Jan ‘08.
• The year of peak advertising - Russel Davies. ‘2008 may well also be the year of Peak Advertising. In the West at least. The year in which there is the most advertising. And after that there’s less and less each year.’ Jan ‘08.
• The uncanny valley of relationship marketing - Russel Davies. Nov ‘07.
• One genius or 13 smart guys - Russel Davies. In the world of agency work today is it better to have a genius or 13 smart guys. Nov. ‘07.
• Brand Handling - Russel Davies. Oct ‘07.
• Brand marketers join (or don’t join) the conversation - Jaffe Juice. Aug ‘08.
• The New Marketing Podcast - Jaffe Juice. Jan ‘08.
• Marketing’s wheel of misfortune - Logic + Emotion. Looking at marketing long-term / looking at the big picture, and what work on now. Jun ‘08.
• Brand as facilitator - Logic + Emotion. ‘What some brands have chosen to do is to act as “facilitators”. This means that like any good facilitator, they get off center stage, move over to the side and let others do the talking.’ Jul ‘08.
• Surprise (Marketing Lessons from Walt) - Drew’s Marketing Minute. Marketing and Walt Disney - with more posts in the series. Nov ‘06.
• Is your little wagon stuck? - Drew’s Marketing Minute. Do you really know what your brand is, and if so have you shared that knowledge, properly, with your employees?
• What’s working in lead generation - Buzz Marketing for Technology. Choosing the right lead generation strategy. Mar ‘07.
• A brand dilemma for Guinness - Neville Hobson - user-generated content dilemma for the Guinness brand. Aug ‘08.
• Planning - old school or new school - Influx. The difference between advertising account planning past and present (and future). May ‘08.
• Data as a brand service tool - Influx. Mar ‘08.
• Walmart - to change or not to change - Ries’ Pieces. July ‘08/
• Apple’s Golden Goose - Ries’ Pieces. Sep ‘07.
• Branding brilliance from Apple - This Blog Sits At. Jan ‘06.
• The authentic brand - Brand Engagement. Jul ‘08.
• Does marketing exist anymore - Brand Engagement. Feb ‘08.
• Talkers: who is spreading word of mouth about you - I wish I’d thought of that. Nov ‘07.
• Oomph factor - Modern Marketing. Dec ‘06.
• The problem with marketing measurement - Ron Shevlin’s Marketing Whims.
• Writing a brand manifesto - What’s Your Brand’s Mantra. Aug ‘04.
• Passive Branding - Make Marketing History. Jul ‘06.
• Why cost-per-lead budgets fail and fewer leads are better - B2B Lead Generation. Mar ‘08.
• Five secrets to marketing - Bizsolutionsplus. Jun ‘08.
• The importance of a logo in branding - The Marketing Spot. Oct ‘07.
• One liner marketing ideas - Decker Marketing. May ‘08.

Digital Marketing (35)

• The Secret of the Web - Seth Godin. Aug ‘08.
• The web doesn’t care- Seth Godin. Jul ‘08.
• How to create a great website -Seth Godin. Oct ‘07.
• How to create a good enough website - Seth Godin. Oct ‘07.
• Cloud Computing’s Impact on Digital Marketing - Trends to Watch - Micro Persuasion. Aug ‘08.
• Three Internet Careers That Soon Won’t Exist - Micro Persuasion. Social Media Consultant / Social Media Manager, Internet Advertising Sales / Online Advertising Sales, Digital Talent Agents. March ‘08.
• Media’s Rising Digital Acuity Puts Agencies at Risk - Micro Persuasion. Feb ‘08.
• The future is web not websites - Micro Persuasion. March ‘08.
• Three Digital Business Models That Could Rock Your World - Micro Persuasion. Jan ‘08.
• Nine Digital Trends for the Future - Edelman Digital. May ‘08.
• How to get noticed - Web Strategy by Jeremiah. Aug ‘08.
• Who do people trust (it ain’t bloggers)? - Web Strategy by Jeremiah. April ‘08.
• The many challenge of widgets - Web Strategy by Jeremiah. Feb ‘08.
• WidgetyGoodness - Russel Davies. Part of 4 post series. Dec ‘07.
• Free Online Reputation Management Beginner’s Guide - Marketing Pilgrim. Mar ‘06.
• 200+ Internet Marketing Gurus on Twitter - Marketing Pilgrim. Jan ‘08.
• Google Reputation Management: Fix Your Google
• Reputation & Remove Negative Results - Marketing Pilgrim. Oct ‘07.
• A Small Business Marketing Success Story: John Tuggle, Guitar Teacher - Search Engine Land. Apr ‘08.
• Direct marketing vs social marketing - Online marketing blog. Apr ‘08.
• 5 Tips for content distribution networks - Online Marketing blog. Feb ‘07.
• Online marketing blog resources - Online Marketing blog
• The Micro-site Isn’t Dead. (It’s Just Not Useful) - Logic + Emotion - Aug ‘08.
• Designing the digital experience - Logic + Emotion. Jul ‘08.
• Brand Interactions Are the Future: But Are Interaction Designers Part of Your Agency? - Logic + Emotion. Apr ‘08.
• Why digital marketing needs a reboot - Ad Age. July 8.
• The real digital revolution - The Toad Stool. Consumer empowerment. Jun ‘07.
• Context is to Chicken as Content is to Egg - Agency Spy. ‘Context or Content? .. whoever answers it will have the fundamentals of advertising in 2008 figured out’. Aug ‘06.
• Branding from email to customer service - Get Elastic. Sep ‘08.
• Web 1.0 vs 2.0 - Advergirl. Oct ‘07.
• Is it Time to Send Your Website to Summer School? - My Name Is Kate. Apr ‘07.
• Jan Chipchaseon Future Social - PSFK. ‘a study of how the ubiquity of mobile technology is changing our social spaces, and vice versa.’ Sep ‘08.
• Schools In - Buzz Machine. Fundamentals of interactive advertising. Aug ‘08.
• Mobile advertising - walking the talk - London Calling. May ‘08.
• Location-based advertising - London Calling. Advertising on mobile phones in relation to the location of the mobile phone user during use of phone. May ‘08.
• What is your definition of international web marketing - Cindy King. Aug ‘08.

Social Media (45)

• 50 ways marketers can use social media to improve their marketing - Chris Brogan. Jul ‘08.
• 100 blog topics I hope you write - Chris Brogan. Sep ‘07.
• 7 Tips for building meaning - Seth Godin. Sep ‘07.
• How search will search will revolutionize social networking - Micro Persuasion. Sep ‘08.
• Buzz Monitoring: 26 Free Social Media Tracking Tools - Marketing Pilgrim. Aug ‘07.
• What I Want PR and Marketing Professionals To Know - Chris Brogan. Aug ‘08.
• Tools For Engaging In Social Media - Search Engine Land. Apr ‘08.
• What is your social media marketing strategy? - Online Marketing Blog. Mar ‘08.
• Lee Lefever on the Common Craft Show - Web Strategy by Jeremiah. ’social media in plain English’. Jul ‘07.
• The Many Challenges of the Social Media Industry - Web Strategy by Jeremiah. Aug ‘08.
• List of Enterprise Microblogging Tools: Twitter for the Intranet - Web strategy by Jeremiah. Sep ‘08.
• Web Strategy: The Evolution of Brands on Twitter - Web Strategy by Jeremiah. Aug ‘08.
• Guidelines for brands using Twitter - Logic + Emotion. Aug ‘08.
• Learning from Dell’s experiment with Twitter -Neville Hobson. Aug ‘08.
• 7 Tips for new Twitter Users - Global Neighbourhoods. Aug ‘08.
• Write Your LinkedIn Profile for Your Future - Chris Brogan. Aug ‘08.
• What Facebook’s New ‘Engagement Advertising’ Means to Brands - Web Strategy by Jeremiah. Aug ‘08.
• Facebook Marketing Success Stories for Businesses - Buzz Marketing for Technology. Dec ‘07.
• Understanding Gartner’s “Generation Virtual” - Web Strategy by Jeremiah. How generation V isn’t specified by demographics but technological usage and how they split into 4 main types of behaviour patterns. Jun ‘08.
• Best and worst of social network marketing 2008 - Web Strategy by Jeremiah. Jul ‘08.
• The value of online conversations - PR2. Jan ‘08.
• The Social Media Manifesto - Integrating Social Media into Marketing Communications - PR2.0. Jun ‘07.
  Gary Vaynerchuk Puts the Social in Social Media - PR2.0. About Gary Vaynerchuk and his marketing / social media success with the Wine Library. Mar ‘08.
• Cultural Voyeurism and Social Media - PR2.0. Mar ‘08.
• MicroMedia paves way for macro influence - PR2. Oct ‘07.
• The new rules of viral marketing - Web Ink Now. Jan ‘08.
• New Rules of Viral Marketing update and free virtual book tour teleseminar - Web Ink Now. Feb ‘08.
• 8 tips to make your YouTube video go viral - Web Ink Now. Aug .07.
• KLM - Great viral success with fly for fortune - Viral blog. Nov ‘06.
• Do you know this person? Is it you? - Web Ink Now. ‘New rules of marketing & pr job description.’ Feb’ 08.
• The Gobbledygook Manifesto - Web Ink Now. Avoiding gobbledegook writing in social media and PR. Oct ‘06.
• 5 Rules of Social Media Optimization (SMO) - Influential Marketing Blog. Aug ‘06.
• Sony PS3 - How you killed your brand - Viral blog. Oct ‘07.
• The Orange Balloon Race - Playballoonacy.com - Crackunit. Jun ‘08.
• How social networks work: the puzzle of exhaust data - This blog sits at
• If You’re Not Participating in Social Media - Duct Tape Marketing. Aug ‘08.
• The Hierarch of social marketing - Duct Tape Marketing. Blogging -> RSS -> Social search -> Social bookmarking -> social networks -> Micro. Jun ‘08.
• Hitchhiker’s Guide to Social Media: Content Creation - The Buzz Bin. Aug ‘08.
• Start ups and social media: a perfect fit - The Buzz Bin. Jul ‘08.
• Stealth Fun - Russel Davies. Playing and social communication. Apr ‘08.
• The big ban on employees accessing Facebook - Neville Hobson. Jul ‘07.
• Social media is the strategic core, says Dell - Neville Hobson. Aug ‘08.
• The SEC’S big idea - Neville Hobson. Using social media to communicate financial information. Aug ‘08.
• Got the Munchies? Have a Media Snack - Every Dot Connects. Oct ‘07.
• 10 Aspects of an Effective Social Media Campaign - Traffikd. Jul ‘08.

Blogging - general (25)

• Why blogging matters - Logic + Emotion. Oct ‘06.
• 50 Ways to Take Your Blog to the Next Level - Chris Brogan. Sep ‘08.
• How Your Blog Helps You Do Business - Chris Brogan. Sep ‘08.
• New Guide Release: The Professional’s Guide to Blogging - SEOMoz. Aug ‘08.
• A Foolproof Method for Great Blogging - SEOMoz. Jul ‘08.
• Looking for trouble - Seth Godin. ‘Attract people in trouble–>Help solve their problems–>Build your reputation–>Sales happen.’. Sep ‘07.
• How to get traffic to your blog - Seth Godin. Jun ‘06.
• The Lazysphere and the Decline of Deep Blogging - Micro Persuasion. Jan ‘08.
• The many challenges of corporate blogging - Web Strategy by Jeremiah. May ‘08.
• Learn from my pain: Business blogging “best” practices - Web Strategy by Jeremiah. Nov ‘05.
• RSS - Blog Directories - Online marketing blog
• RSS Buttons - online marketing blog
• Social bookmarks creator - online marketing blog
• A blog post mantra - ConverSations. Aug ‘06
• Game of Tag? -ConverStations. Use of tags. Feb ‘06.
• Blogs drive business opportunities: UK survey- Neville Hobson. Sep ‘07.
• WOMBAT 3 - How to Use Blogs to Keep the Buzz Going - Hyku. Apr ‘07.
• How to blog a conference - Hyku. Jun ‘06.
• Predicting What Will Generate Comments and What Won’t - Hyku. Feb .07.
• 7 Tips on pitching bloggers - Influential Marketing Blog. Mar /06.
• Should every company have a corporate blog - Marketing Nirvana. Jul ‘08.
• Is it a blog or a website - Duct Tape Marketing. Feb ‘08.
• Bounce rates - Online Hipster. Bounce rates as in Google Analytics bounce rates.
• How to mine the blogsphere - Marketing for Technology. Apr ‘07.
• Corporate blogging guideliness - Diva Marketing. Mar ‘05.
  Blogging: what’s it for - This Blog Sits At. Jan ‘05.

Blogging - copywriting (20)

• Why No One Links to Your Best Posts -(And What to Do About It) -Copyblogger. Aug ‘08.
• How to stop being invisible - Coyblogger. Nov ‘06.
• How to Increase Your Blog Subscription Rate by 254% - Copyblogger. Sep ‘08.
• Just say no to these 3 enemies of clear and direct writing - Copyblogger. Mar ‘08.
• Ten Timeless Persuasive Writing Techniques- Copyblogger. Sep ‘07.
• Do You Recognize These 10 Mental Blocks to Creative Thinking? - Copyblogger
• The 5 Immutable Laws of Persuasive Blogging - Copyblogger. Feb ‘07.
• 10 Effective Ways to Get More Blog Subscribers - Copyblogger. Nov ‘06.
• 5 Simple Ways to Open Your Blog Post With a Bang - Copyblogger. Sep ‘06.
• The two most important words in blogging - Copyblogger. Apr ‘06.
• Aristotle’s top 3 tips for effective blogging - Copyblogger. Aug ‘06.
• 16 important but potentially distracting blogging tasks - PROBlogger. Sep 08.
• Calls to Action - 12 Tips To SNAP Readers Out of Passivity - PROBlogger - Aug ‘08
• Does your next blog post matter? -PROBlogger. Aug ‘08.
• Is Writing Great Content Enough to Build a Successful Blog? - PROBlogger. Aug ‘08.
• How to Craft a Blog Post - 10 Crucial Points to Pause - PROBlogger. Aug ‘08.
• 24 Things to do When Stuck for a Topic to Blog About - PROBlogger. Aug ‘08.
• 21 Ways to Make Your Blog or Website Sticky - PROBlogger. Jul ‘08.
• 10 Ways to Optimize a Popular Post on Your Blog - PROBlogger. Jul ‘08.
• 12 Traits of Successful Bloggers - PROBlogger. May ‘08.

PR (20)

• Trends That Will Help Define the Future of PR and Marketing - Micro Persuasion. Aug ‘08.
• Open Collaboration and the Future of Public Relations - Micro Persuasion. Jan ‘08.
• PRWeek Claims Industry Enters Age of PR 3.0 - They Couldn’t be More Wrong - PR2.0. Apr ‘07.
• Why PR Doesn’t Work and How to Fix It - PR2.0. May ‘07.
• PR is About Relationships, Just Ask Robert Scoble - PR2.0. Aug ‘07.
• How PR Can Help Some Startups: Perspective of one Industry Analyst - Web Strategy by Jeremiah. Sep ‘08.
• What is PR’s Elevator Pitch? - PR2Squared. Sep ‘08.
• Why hire a PR firm - PR2Squared. Aug ‘08.
• Got some personal branding could borrow? - PR2Squared. Jul ‘08.
• The value of PR agencies - Part 2 - PR2Squared. Aug ‘08.
• What I wish my new employee knew - PR2Squared. Jan ‘08.
• Example of a Great PR Pitch - Chris Brogan. May ‘08.
• Some Differences Between Pitching Mainstream Press and Bloggers - Chris Brogan. Apr ‘08.
• 12 Steps to a successful PR campaign - PR Blogger. Jun ‘06.
• The importance of crisis management - PR Blogger
• PR shifts towards marketing - Pop! Aug ‘08.
• What does the ‘P’ in PR stand for? - Pop! Oct ‘04.
• The real symbiosis between PR and journalism - Neville Hobson. Apr ‘06.
• Skills to be Successful in Integrating PR and Social Media - Buzz Bin. Jul ‘08.
• A dozen things I wish PR pros would blog about - Teaching PR. Oct ‘07.

Creative / Design (20)

• What would Dave Trott do? - Scamp. Sep ‘08.
• How to freelance - Scamp. Aug ‘08.
• How to present to clients - Scamp. Jul ‘08.
• How to know if you’ve really got an idea - Scamp. Jul ‘08.
• Is it time for a new sort of creative team? - Scamp. May ‘08.
• What would John Webster do? - Scamp. Apr ‘08.
• How to write copy - Scamp. Mar ‘08.
• How to write press ads - Scamp. Dec ‘07.
• How to do posters - Scamp. Nov ‘07.
• How to do virals - Scamp. Mar ‘08.
• How to do digital - Scamp. Nov ‘07.
• How to do TV - Scamp. Dec. ‘07.
• Good ideas have lonely childhoods - Gapingvoid. Sep ‘08
• 20 questions that clients ask before choosing a designer - David Airey. Dec ‘07.
• Cadbury’s Trucks - The Verdict - Scamp. Mar ‘08.
• The Guinness Dot Commercial - 10Ad. Jan ‘08.
• Honda Impossible Dream Sung by Andy Williams - The Inspiration Room. Dec ‘05.
• The smokes of Kilimanjaro - Russel Davies. Jan ‘08.
• Looks Like Carphone Warehouse, Smells (and Sounds) Like Minilogue - Crackunit. Aug ‘08.
• Top 10 Coolest commercials by movie directors - Shiznit

Customers / consumer insight (10)

• Starting over with customer service - Seth Godin. Feb ‘07.
• Enterprise Rent-A-Car’s Book of Lists - Brand Autopsy. Feb ‘07.
• ‘Vive la Resistance’ and What it Means to Marketers - Conversation Agent. Nov ‘06.
• Danger in Discounts - Neuroscience Marketing. Aug ‘08.
• Turning your customers into advocates - Wish I’d thought of that. Aug ‘07.
• Are You Really Listening? - Drew’s Marketing Minute. Nov ‘06.
• ‘You’ named Time’s person of the year - Hyku. Dec ‘06.
• Rockin’ Customer Feedback: SuggestionBox.com - Customer’s Rock . Aug ‘08.
• Ikea Rocks with its Retail Customer Experience - Customer’s Rock. Aug ‘08.
• Guest Blogger: Esteban Kolsky on Customer Service and Email - Customer’s Rock. Aug ‘08.

SEO / Search / PPC (25)

• The future of search - The Official Google blog. Sept ‘08.
• 6 Common Website Mistakes That Are Costing You Money - Search Engine Land. Aug ‘08
• Google Insights For Search Launches - Search Engine Land. Aug ‘06.
• Eight Keyword Research Mistakes That Are Costing You Money - Search Engine Land. May ‘08.
• Hitwise: Google Hits New High; Microsoft & Yahoo New Lows - Search Engine Land. Apr ‘08.
• The Google Quality Raters Handbook - Search Engine Land
• Fast, Free and Easy Tools to Get You Going - Search Engine Roundtable. Aug ‘08.
• Should I Dump My Reciprocal Link Partners? - Search Engine Roundtable. Aug ‘08.
• Maximizing SEO Returns with User Generated Content - Search Engine Roundtable. Aug ‘08.
• Why Reputable SEO Firms Don’t Promise Guaranteed Search Engine Rankings - SEOMoz. Sep ‘08.
• New Guide Release: The Professional’s Guide to PageRank Optimization - SEOMoz. Sep ‘08.
• Unfriendly Domain Names and Multiple Versions of the Same Site - SEOMoz. Sept ‘08.
• Keeping people away from your website - SEOMoz. Aug ‘08.
• Information Architecture - A Site Review is Nothing Without It - SEOMoz. Jul ‘08.
• Optimizing for Multiple Word Order Search Phrases - SEOMoz. Jul ‘08.
• How I Optimize My PPC Campaigns - Shoemoney
• Google rolls out Adsense for feeds - Search Engine Journal. Aug ‘08.
• Google launches Google Affiliate Network - Search Engine Journal. Jun ‘08.
• Get indexed and ranked in Google News - Search Engine Journal. Sep ‘08.
• The collection of SEO and web accessibility tools - Search Engine Journal. Sept ‘08.
• 5+ SEO text analyzers for SEO diagnostics and copywriting - Search Engine Land. Sept ‘08.
• Rushing your seo doesn’t mean quicker results - Online marketing blog. Jun ‘08.
• Search marketing blogs - Online marketing blog
• Measuring SEO: why rankings are worthless - Yoast. Sep ‘08.
• SEO - The beginnger’s guide - Yoast - Jan ‘08.

Sphere: Related Content