From Mediapost:
'Consumer Reports' Finds Mid-Sized SUVs Still Popular
by Aaron Baar
[Automotive] The Tiguan outscored both the Infiniti EX and Land Rover LR2 to take third place of the compact sport SUVs tested. The Tiguan still ranks behind Subaru's Forrester and Toyota's RAV4. Consumer Reports praised the Tiguan's roominess, handling and performance. However, the car only got 20 miles per gallon on premium fuel in the company's fuel test. - Read the whole story...
Brands Get Mixed Results In Early Olympics Buzz
by Sarah Mahoney
[Trends] Visa is dominating the share of voice derby, with 36%, followed by Coca-Cola (18%) and McDonald's (16%), according to a report from Collective Intellect, a Boulder, Colo.-based company that tracks conversations in the blogosphere and on social-media sites. But Visa is also generating more negative posts than any other sponsors, says Collective Intellect. - Read the whole story...
Paramount Pix Stix Ads In Vid Game To Promo Flix
by Laurie Sullivan
[Entertainment] The scavenger hunt in "Tom Clancy's Rainbow Six: Vegas 2," published by Ubisoft, encourages gamers to follow clues and reap rewards at the final stage. It's the first time Massive, a Microsoft subsidiary, has built in the ability to dynamically update ads in video game content that players can act upon. - Read the whole story...
Study: Tweens Search For Products Online, Get Parents To Buy Them In Store
by Tameka Kee
[Research] It's prime time for the back-to-school advertising onslaught, as retailers shilling laptops, apparel and school supplies hone in on parents and their school-age children. And according to new data from Performics, including search marketing in the media mix is crucial to snagging the attention and influence of tweens, who make product recommendations to parents. - Read the whole story...
Night Light: Zoom Biz Explodes, Rolls Out 500 Digital Signs
by Erik Sass
[Media] Zoom Media & Marketing has installed more than 500 digital signs in nightlife venues in the country's top 10 DMAs since the rollout began last October. To date, the rollout has brought digital signage to hundreds of bars, clubs and restaurants, and Zoom plans to have digital signs installed in 1,000 venues by spring 2009. - Read the whole story...
Caribou Coffee Names Michael Tattersfield CEO
Herbalife Sponsors Chinese Cycling Team
Sally Beauty Supply Betting On Contest
Kettle Foods, Clorox Win Product Innovation Awards
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