Fort Wayne Radio Rankings

Due to restrictions by Arbitron, the details behind the numbers are not supposed to be simply given to the public. This information is sold to radio stations and advertising agencies and only those who pay (dearly) for the information can use it.

However, I believe I am safe in releasing the following which are the results of the spring 2008 Fort Wayne, Indiana survey.

These numbers are not what we use to sell or buy advertising, these are the "big picture". 12+ 6am to Midnight, 7 day a week, Average Quarter Share rankings.

This information will be appearing Monday on other websites and in newspapers, perhaps with more details.

So without anymore disclaimers, here's the results:

WQHK
WOWO
WLDE
WAJI
WMEE tied with WBTU
WBYR
WFWI tied with WXKE
WJFX
WGL
WNHT
WLW
WKJG
WFGA
WFCV
WCJC
WDFM
WXXC

What is also interesting is which stations numbers went up and which ones went down. These lists are in alphabetical order:

UP
WAJI
WFCV
WFGA
WFWI
WLW
WMEE
WOWO
WQHK
WXKE

SAME
WCJC
WDFM
WNHT

DOWN
WBTU
WBYR
WGBJ
WJFX
WKJG
WLDE
WXXC

Now these rankings should be taken with a grain of salt, however the advertising agencies often use Arbitron numbers to determine which stations to place their advertising on for their clients.

For those of you who wanted to know, there you are. If you want the real details, contact me, and depending on what you want to know and why, I can give you more information.

(I can tell you that the staff at my company, are all wearing smiles today.)

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