Clickable Headlines from Mediapost:
Activist Group Decries Calories In QSR Kids' Meals
by Aaron Baar
[Restaurants] The National Restaurant Association, which represents more than 945,000 restaurants across the country, said the CSPI's study failed to acknowledge the role of parental responsibility in the study, and said the industry had taken steps to offer healthier items on its kids' menus. CSPI acknowledges that and asks for more labeling. - Read the whole story...
Burlington Coat Factory Uses Brand-Conscious Ads
by Sarah Mahoney
[Retail] These spots, says the company's EVP for marketing and advertising, position the BCF "as offering the best of both worlds. We've got the same brands and the selection of the current trend-right merchandise as department stores, while having parity of pricing with the closeout stores, like TJ Maxx and Marshalls." - Read the whole story...
AT&T Touts Its Globalness As Olympics Fever Rises
by Laurie Sullivan
[Telecom] "We want to drive awareness about our attractive international rates and educate customers about the importance of making sure their device is activated with international service," says Pamela Papner, executive director of marketing for international services. - Read the whole story...
Social Networking, Texting, Cell Phones Impact Email Effectiveness
by Karlene Lukovitz
[Research] Lack of relevance continues to be the top reason for unsubscribing, with 50% of total email users reporting that they unsubscribe when the offers/types of content do not interest them. Of particular note to marketers, the percentage who unsubscribe to irrelevant messages is even higher among those who have made four or more online purchases during the past 12 months: 60%. - Read the whole story...
Complex Targets Skateboard Fiends With Sneaker Promotion
by Tameka Kee
[Sports] Complex.com on Monday kicked off a branded promotion tied to the X Games, aimed squarely at skateboard fans who also happen to be die-hard sneaker devotees. The five-day promotion, Clash of the Kicks: X Games Edition, features some 16 pairs of sneakers from brands like Vans, Etnies and DVS. - Read the whole story...
Penelope Cruz Stars In New L'Oreal Ads
AAF Announces 2008 Mosaic Award Honorees
Mimi's Café Launches 'Just Enough' Dinner Menu
Cinema Advertising Council Names Award Winners
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