From Mediapost:
Can Credit Card Brands Weather Debt's Image Problem?
by Sarah Mahoney
[Financial Services] Just because consumers are trapped in a relationship with these brands doesn't mean they like being held over a barrel. Still, one expert doubts we'll see a day when shoppers regard companies like Visa and American Express with the same contempt reserved for, let's say, Big Oil. "There is a familiarity and dependence on these companies," she says. "It would take some cataclysmic event to change that." - Read the whole story...
Trucks, SUVs Drag July Sales Numbers Down; No Relief Seen
by Aaron Baar
[Automotive] America's love affair with the SUV is officially over, and it's looking to be a bitter breakup. Sharp declines in SUV and truck sales during the month of July led to another month of double-digit losses for the auto industry. And there appears to be little relief in sight. "We expect the second half of 2008 will be more challenging than the first half as economic and credit conditions weaken," said Ford. - Read the whole story...
Subway Pushes Wendy's Out Of The Big Three In QSRs
by Nina M. Lentini
[Restaurants] "If you understand what drives the category, you can see why Wendy's doesn't do as well," says Brand Keys' Robert Passikoff. "The No. 1 driver is menu variety, and variety is what Subway's got." Conversely, he notes that Wendy's has concentrated on choice. "And choice is not a major player" in customer loyalty measurement. - Read the whole story...
Month-Long Sony Promotion To Put Smiles On Kids' Faces
by Laurie Sullivan
[Electronics] Sony designed dealer templates making it easy for stores to create newspaper inserts. While some retail stores plan to place newspaper ads, others will have counter cards both in English and Spanish, along with advertisements on their web sites. And, FSIs placed this month in nine million newspapers will promote prices for cameras with Smile Shutter. - Read the whole story...
Label-Wise, American Savvy About On Par With Global Consumers
by Karlene Lukovitz
[Food] More than half of Americans check the fat content on nutrition labels, 48% check calories and 43% check trans fats, and 42% review the label as a whole the first time that they're considering buying a product. All of this label reading means that relatively inexpensive changes like more user-friendly, informative labels could add up to significant sales lifts for food marketers, says Nielsen. - Read the whole story...
Sara Lee Intros Sandwich Dressings
Cold River Blueberry-Flavored Vodka Hits Shelves
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