Marketing news from Mediapost:
Papa John's Is 'Cropping Up' At Democratic National Convention
by Karlene Lukovitz
[Restaurants] In a promotion that even Mel Gibson could love, Papa John's commissioned a six-acre crop circle depicting a pizza topped with pepperoni and other goodies to boost awareness of its new 100% whole-wheat crust pizzas. The crop circle also includes a Papa John's pizza box in its upper right-hand corner and the words "New 100% Whole-Wheat Crust Pizza" in its lower-right corner. - Read the whole story...
Bank Of America Looks To Help Hispanics Move Forward
by Nina M. Lentini
[Financial Services] In one spot called "Date of Birth," a father is shown looking back on the birth of his daughter and the events of her life, including walking along the beach. Another spot is called "Growth Chart." A spokesperson says the work is an extension of the company's "Bank of Opportunity" positioning that launched last year. - Read the whole story...
Wal-Mart Wins; Most Others Whimpered Through July
by Sarah Mahoney
[Retail] TNS Retail Forward, which tracks about 40 retailers in its index, says: "The summer spike in fuel and food prices is causing shoppers to pare back their plans for tax rebates and back-to-school spending. That's clearly squeezing spending on retail goods other than food and gas." - Read the whole story...
Nokia Readies Campaign To Promote Unique Movie
by Laurie Sullivan
[Telecom] Marketing plans for the movie premiere have not been finalized, but Nokia will likely promote the event through online advertising, WOM and a radio remote in Los Angeles to give away tickets. Nicki Purcell, senior digital marketing manager, Nokia, says the promotion highlights Nokia's branded tagline, "Connecting people." - Read the whole story...
KeyBank Takes Path Less Chosen To Tell Its Story
by Aaron Baar
[Financial Services] The result is a style meant to stand apart from other traditional testimonial-style advertising, as well as the aspirational type advertising that dominates the financial services category. Says KeyBank's CMO: "We went to our agency and said, "we would like to take a shot at doing something that's differentiated. It's meant to be a more practical approach rather than aspirational." - Read the whole story...
Red Lobster, Food Network Partnership Move Product
Dunkin' Donuts To Build 107 Houston Eateries
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