Ben & Jerry's OnLine

Ok, this came in an email I got yesterday:

Imagine Ben & Jerry's Jumping Into Social Media by Karlene Lukovitz [Food] "Like all marketers today, we're constantly learning about staying relevant to younger audiences," says B&J Internet marketing manager Katie O'Brien. The campaign is "a natural fit with the brand and what we're passionate about, and a new way to engage younger demographics," she says. Given that ice cream tends to be associated with social occasions, the general concept of using social media also seems a natural for B&J, she adds. - Read the whole story...

Now if you want the real story from the Man Himself (Jerry Greenfield), click here.

Sphere: Related Content