A roundup of clickable headlines and stories from Mediapost:
Timberland Basks In Light Of Reflected Olympic Glory
by Aaron Baar
[Retail] In a new spot, a man approaches the summit of a mountain as onscreen text reads: "Everyone dreams of standing on a podium. This is yours." The spot closes with a dramatic shot of the man atop the mountain. "We are definitely trying to catch Olympic fever," says Carol Yang, global chief marketing officer for Timberland. "When you reach the summit of that hike you're taking, that's your podium." - Read the whole story...
Nestlé Waters Launches First National Campaign to Hispanics
by Karlene Lukovitz
[Beverages] The brand as well as the star of the new ad already have high awareness and trust among U.S. Hispanics, The combination adds up to a "great partnership" that will "remind consumers to choose water over beverages with calories and caffeine, and choose Nestlé because it is a brand that cares about the Hispanic community," says the Pure Life brand manager. - Read the whole story...
TNS Reports More Shoppers Spurning The Mall
by Sarah Mahoney
[Retail] "The only locations to capture larger shares of monthly shoppers as well as monthly clothing shoppers in 2008 are power centers," which are strip shopping centers that contain at least one discount department store or category superstore, "or strip malls with supermarket anchors." Online sites also captured a larger share of shoppers. - Read the whole story...
Sprint Posts Loss Again, Foresees Even More Defections
by Laurie Sullivan
[Telecom] "Sprint says the Samsung Instinct is doing well, but it appears that many of the handsets have been sold to existing customers," says a senior analyst. "Aside from the Instinct, a lot of the marketing focus has been on the legacy Nextel business, which is good because it's a business they need to invigorate." - Read the whole story...
Eight O'Clock Coffee Wedding Today; New Promo Launches
by Nina M. Lentini
[Beverages] Eight O'Clock Coffee, which earlier this year pegged wedding a promotion around today's date, has launched a new program to ease the economic pain for coffee drinkers. "Accumul8 Rewards" is the first rewards program of its kind, per the company, for the brew-at-home category. - Read the whole story...
Coca-Cola Bites Into Olympic Marketing With Bluetooth
by Mark Walsh
[Beverages] Coke has partnered with Chinese marketing firm Pioco to broadcast commercials via Bluetooth-equipped cell phones through a network of thousands of hotspots the company has set up at Olympics stadiums, restaurants, hotels, clubs and other venues throughout Beijing and Shanghai. - Read the whole story...
P&G's Febreze Extends Pet Odors Line
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