Pepsi or Coke?

As a member of the Pepsi Generation, I preferred the sweeter taste of Pepsi-Cola over Coca-Cola.

A friend of mine that used to have Pepsi as one of his major accounts when he had an ad agency in town, filled me in on the differences between the two products.

Supposedly Coke dominates the fountain business (restaurants) because their syrup has a longer shelf life, and they can sell it cheaper because they sell in larger quantities per delivery, and less frequent deliveries, enables Coke to save on costs.

But on the can/bottle business, Pepsi wins because of taste. I haven't seen the numbers to back any of this up, but it does make sense.

And the battle between the two giants continues. Product placement during shows like American Idol helps Coke stay in front of their target consumer. Meanwhile Pepsi has revised their website.

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