In the United States, the 2nd Sunday in May is Mother's Day. Dad's get their turn next month on the third Sunday in June with Father's Day.
My wife, and many women like "growing things" that don't require diapers. So as I round up this Mother's Day, here's a couple of items from Mediapost on these two subjects:
Scotts Miracle-Gro Takes A Page From Nike In New Ads
by Karl Greenberg
[Packaged Goods] "What we have done in the past is much more functional communications .... They spoke to people who are already gardeners," says the SVP of North American marketing. The new effort, is Miracle-Gro's version of "Just Do It," Nike's brand effort that's less about the shoes than getting out and exercising. "We felt there was a bigger appeal for what gardening does for gardeners. It's the physical, mental, spiritual and environmental aspect." - Read the whole story...
Consumers To Spend More Than $18M To Honor Mothers
by Kevin Ransom
[Retail] IBISWorld analysts say greeting cards and flowers will remain the primary gift of choice, followed by gift certificates, jewelry, "pamper packages" and dining out. The firm predicts the greeting card sector will generate close to $68 million in sales from Mother's Day spending this year. And gift certificates will be a "growth market." - Read the whole story...
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