Make it a Pizza Weekend!

As consumers are looking for ways to rearrange their budgets due to rising gas prices and other economic factors, there are some shifts in our eating habits going on.

First of all, there are more folks skipping the causaul restaurant scene in favor of buying the food at the supermarket and nuking it at home.

But now there is also a shift in when we eat our Pizza. I admit that personally, I eat less but that is due to a friend of mine that moved out of state. He and I would visit the Pizza Hut lunch buffet a couple times a month.

I did have pizza last weekend from a place called Papa Murphys. They make the pizza just the way you want it and then you take it home and bake it in your oven. Better than frozen and hot from the oven.

I'm not the only one that has made pizza a weekend experience:

Pizza Becoming More of a Weekend Treat

In what appears to be another sign that consumers are trimming back on restaurant spending, foodservice consultants Technomic found that consumers have shifted their pizza-ordering habits, cutting back on weekdays but ordering more often on weekends.

In 2006, Technomic found that 35 percent of consumers indicated that they would primarily order pizza for dinner during the week, and just over a quarter (28 percent) typically ordered pizza for dinner during the weekend.

Today's consumers, however, report that they order pizza for dinner on the weekend (32 percent) slightly more than they do during the week (29 percent).

"We believe that increasing consumption of pizza on weekends over weekdays is likely tied to consumers' desire for more economical options," noted Darren Tristano, Executive Vice President of Technomic Information Services. "Instead of going out for a sit-down meal during the weekend and ordering pizza for dinner during the week, consumers are scaling back by having an affordable pizza meal on the weekend and preparing more weekday meals at home."

The survey was conducted for Technomic's new Pizza Consumer Trend Report. Other findings presented and interpreted in the report include:

-- When eating pizza, health and wellness is a concern for 69 percent of consumers, yet half these consumers do not let their concerns influence their consumption behavior. To appeal to those truly interested in healthier alternatives, pizza operators must not sacrifice taste, focusing instead upon ingredients that carry a health halo, such as those which are coined as all-natural, fresh and artisan.

-- Frozen pizza has become increasingly competitive with foodservice pizza, both in terms of overall quality and in providing an affordable pizza option. For foodservice pizza to compete, they will need to focus marketing efforts on what differentiates these products from retail options and why they provide an overall better value.

-- Consumer preferences, particularly for pizza crust and sauce, vary regionally and ethnically. For example, sweet sauces are favored by more consumers in the Northeast (25 percent) than among Southern (18 percent), Midwestern (17 percent) and Western (13 percent) consumers. Also, pesto-flavored sauce was preferred by 14 percent of all consumers; Asians, however, chose pesto more than any other ethnic group (24 percent).

(Source: Technomic, Inc., 05/07/08)

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