Thursday, May 15, 2008

Local Media Critic reviews the Sunday paper

Many years ago, there was a guy named Rich Reynolds that lives in this area that used to due a local review of local media and send it out to fax machines.

This was before the internet days.

Rich is still around, only now he does his stuff online.

One thing I can say about Mr. Reynolds is that he takes his role as a "critic" literately.

He is not out to make friends, and he has annoyed many I'm sure.

While Rich tries to justify his criticisms, he really doesn't need to. A true critic offers their own opinion, and opinions are based on personal preferences.

Rich wants Fort Wayne Media to be more than it will ever be. He wants higher standards than what we as the citizens of Fort Wayne accept from the local media.

Many in the media have tried to ignore him. Yet every once in awhile he will write something that is hard to argue with.

For example his recent review of our Sunday Paper.
Here's the beginning:

We spent a little less than a half-hour reading the Sunday editions of the morning paper.

Sunday (May 11th) took us a bit longer – a minute or so longer.
Click here for the whole review if you wish.

I wish it wasn't true. I wish the newspaper business was as strong as it was 30 years ago. But that's not going to happen.

Instead, smart publishers are doing what they are doing in Fort Wayne. belongs to the newspaper.

I hope they can structure their business model to last another couple hundred years. Time will tell.

But the reason I point this out is that this is antidotal evidence of a change in media consumption.

And if you are using the media to advertise, you need to be aware of what is going on with the various advertising options.

Click here for a look at those advertising options.

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