Tuesday, May 13, 2008

The EPM Datafile

Recently I have sounded the death knell on Yellow Page Advertising. Look at Random Fact #2, and you'll see that I'm not making this stuff up:

Volume 3 Issue 19 - May 12, 2008


90% of consumers say environmental concerns influence their daily buying habits, but just 25% actively seek out environmentally friendly products, reports TNS.


Americans most commonly use internet search engines (73%) when looking for information on local products and services, while 65% turn to the Yellow Pages, says WebVisible.


Just 25% of those who have an MP3 player say they listen to it more than they do the radio, according to Jacobs Media.


People who sleep on a mattress that's less than five years old (59%) are ten times as likely as those sleeping on a mattress that's 10 years or older (6%) to go running for exercise, says the Better Sleep Institute.


85% of American homes have a deck, balcony, or patio, according to the North American Deck and Railing Association.

EPM Datafile Info:
Publisher: Ira Mayer imayer@epmcom.com

The EPM Datafile is an EPM Communications, Inc. service.
(c)Copyright 2008 EPM Communications, Inc. http://www.epmcom.com

160 Mercer Street, 3rd Floor, New York, NY 10012 | P: (212) 941-0099 | F: (212) 941-1622

Sphere: Related Content

No comments: