The EPM Datafile

Recently I have sounded the death knell on Yellow Page Advertising. Look at Random Fact #2, and you'll see that I'm not making this stuff up:

Volume 3 Issue 19 - May 12, 2008

1.	90% of consumers say environmental concerns influence their daily buying habits, but just 25% actively seek out environmentally friendly products, reports TNS.
2.	Americans most commonly use internet search engines (73%) when looking for information on local products and services, while 65% turn to the Yellow Pages, says WebVisible.

3.	Just 25% of those who have an MP3 player say they listen to it more than they do the radio, according to Jacobs Media.
4.	People who sleep on a mattress that's less than five years old (59%) are ten times as likely as those sleeping on a mattress that's 10 years or older (6%) to go running for exercise, says the Better Sleep Institute.
5.	85% of American homes have a deck, balcony, or patio, according to the North American Deck and Railing Association.

	EPM Datafile Info: Publisher: Ira Mayer imayer@epmcom.com The EPM Datafile is an EPM Communications, Inc. service. (c)Copyright 2008 EPM Communications, Inc. http://www.epmcom.com
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