One of the services that EPM Communications provides is regular emails featuring fast facts. Here's one that covers Youth Marketing:
 | March 12, 2008 |
40% of teens say they download music illegally because "rock stars don't need the money," finds Microsoft. | |
Students in grades 1-8 are more than twice as likely to say they want to be the President today than those asked the same question in 2006 (45% vs. 19%), according to Scholastic. | |
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16% of 12-17 year olds have listened to a podcast, the same percentage as those aged 45-54, say Arbitron and Edison Media Research. | |
Most children (64%) lived with one or two siblings in 2004, 5% lived with four or more, according to U.S. Census figures. | |
31% of teens have never had a conversation with their parents about costs related to driving, including car payments, insurance and gas expenses, says USAA Educational Foundation. |
Youth Markets Alert (YMA) identifies the latest trends among U.S. children, tweens and teens. Download a free sample issue to discover how twice-monthly case studies, research, contacts, and industry sector analysis connect you with young Americans' $200 billion in spending power.
 | YMA Datafile Info: Editor: Larissa Faw lfaw@epmcom.com Publisher: Ira Mayer imayer@epmcom.com YMA Datafile is an EPM Communications, Inc. service. |
| 160 Mercer Street, 3rd Floor, New York, NY 10012 | P: (212) 941-0099 | F: (212) 941-1622 | |
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