When I was a kid, I used the phone book to look up an address or phone number in the white pages. If I needed a business, I'd look in the Yellow Pages. But not anymore. Now I look on-line. And Google is the number one search engine.
"75% of consumers visit a company's website to get more information about products, but only 44% find the information they're looking for, says InQuira."
Uh oh. If your potential customers cannot find the information they are looking for, they will continue their search, so make sure your website is designed for your customers needs and wants.
Here's the bare bones basics that you need to have on line:
Contact information including phone number with area code; email address; and street address.
And then sit down with a web designer to create a site that is customer friendly.
The above fact came in my email with the following fun facts:
 Volume 3 Issue 11 - March 17, 2008 |
75% of consumers visit a company's website to get more information about products, but only 44% find the information they're looking for, says InQuira. | |
10% of mobile users say that receiving advertising on their cell phones is acceptable, but 32% would be amenable to ads if it would decrease their monthly bill, according to Nielsen. |
7.2% of Americans don't own any jeans; most commonly, they own 3-4 pairs (38%), finds Synovate. | |
Women who are selling their business (72%) are nearly twice as concerned as men selling their business (39%) about the identity, personality, and background of the potential buyer, according to the Center for Women's Business Research. | |
64% of people get better quality sleep on a new mattress than a mattress that's five years or older, according to the International Sleep Products Association. |
 | EPM Datafile Info: Publisher: Ira Mayer imayer@epmcom.com The EPM Datafile is an EPM Communications, Inc. service. |
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