This whole Blog is designed as a collection of ideas relating to Advertising, Marketing and the Creative Process. It's called Collective Wisdom, because the source of, or inspiration for most of the material, is from others that send me emails and newsletters.
I have links to some of the originating websites on the right side of this page. And every few weeks, I add another newsletter to my subscriptions to draw wisdom from.
I did start another blog last year that is entirely my writings. If I were to write a book, these would be the chapters. You can find it by clicking here.
In my email comes this from Marketing Profs:
A Coffee Klatch for Every Marketer
At the ungodly hour of 5:30 a.m. each Wednesday morning, John Wall and Christopher Penn visit a coffee house in Natick, Mass., to record a podcast they call Marketing Over Coffee. The topics they cover include everything from classic marketing tactics to what's new on the technology front.
Each podcast comes with a nifty table of contents with details about each conversation. If you don't have the time to listen to the entire broadcast, it offers you the flexibility to zoom in on various subjects. A few markers from a recent discussion entitled "What You Need to Know About SEO" included the importance of inbound links, SEO maintenance, and design vs. SEO when building your site.
Visit Marketing Over Coffee's archive for conversations like:- How to thrive at a networking event; use CSS to handle Web traffic; and what politicians can teach, besides how to lie.
- Why your house list is the most important thing in your life; how to protect and grow it; and how to maximize profit with it.
- What Metcalfe's Law has to do with marketing; best practices with PURLs; and why January is Tech Geek Nirvana.
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