Try it, you'll like it!

Last month one of my radio stations did it's first "Meat remote". ROCK 104, WXKE, was at a local Kroger store for two hours while Kathy cooked up Sterling Silver Ribeyes which she handed out on toothpicks to anyone that came by and was enticed by the aroma.

We had fun, they sold steaks (and seasonings) and it worked. I bought some and cooked them at home for my wife and will again and again.

Can you offer samples to your potential customers? The cost is minimal, the results can be tremendous. But don't just take my word for it, listen to the king of sampling, Proctor and Gamble:

PROCTER & GAMBLE CEO A.J. Lafley gave a ringing endorsement Thursday to an industry initiative aimed at gauging how effective in-store marketing is in driving purchase decisions. Known as P.R.I.S.M., Lafley said the initiative offers the potential to provide details on which promotional materials were effective with shoppers. And it's a chance to use that information to determine whether P&G can persuade consumers to spend more per trip.

"P.R.I.S.M. will transform how we think about in-store consumer communications and behavior," he said at an investor event.

Lafley indicated that so far, P.R.I.S.M. has been more quantitative with details on shopper frequency and store traffic, such as how much consumers are putting in their baskets.

P&G spends some $10 billion a year on in-store initiatives, Lafley said--partly because research shows that 70% of final purchase decisions are made at the shelves. "We're confident we can improve the productivity of this investment," he said. (READ MORE from Mediapost)

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