Newspaper reports on their bottom line

I found it interesting that the Miami Herald would do a story on their own industry (and essentially themselves), that talks about the sobering truth of the future of newspaper journalism.

This came from Mediaweek:


Can Journalism Live Without Ads?
Beneath the somber tales of shrinking revenues and staff cuts is an even more somber reality about the news business: The nearly two-century-old marriage between consumer advertising and journalism is on the rocks. In the United States the union dates from the advent of the penny press in the 1830s, when newspaper owners realized that by slashing what they charged readers they could send their circulations soaring and get rich off advertising sales. News found a durable source of funding, and manufacturers hitched a ride into the homes of the burgeoning masses of American consumers. Edward Wasserman of the Miami Herald reports. more »


SoundBite Back wrote about this the other day.

Now for the truth about newspapers, television, radio, and the like, click here.

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