Can you trust statistics? We recently had several political polls proved wrong during the current presidential primary process. And in todays random fact file, they have two contradictory surveys... guess it depends on who specifically you ask.
 | February 20, 2008 |
Choose your fact I: 43% of women vs. 53% of men have visited a video site such as YouTube, compared to 27% of women who did so a year ago, according to the Pew Internet & American Life Study. Choose your fact II: Women 18-34 are half as likely as men to watch videos on sites such as YouTube, reports Nielsen Online 76% of college students have engaged in hookups -- casual sexual behavior with no expectations of an on-going relationship, says Stanford University's Paula England. Almost one in three American women who gave birth in 2005 did so by Cesarean section, according to the U.S. Agency for Health Care Research and Quality. The figure was one in five 10 years prior. Viewers downloaded 1.1 million copies of Suze Orman's book "Women & Money" in the week after Oprah Winfrey announced the title would be available for free on her website. Another 19,000 copies were downloaded in Spanish, reports the Associated Press.
Marketing To Women (MTW) delivers research, market intelligence and business leads that demonstrate the best strategies for brands, media, non-profits and service providers to connect with today's women. Download a free sample issue to discover how the monthly MTW can lead you to more successful advertising and promotion campaigns.
 | MTW Datafile Info: Editor: Ellen Neuborne eneuborne@epmcom.com Publisher: Ira Mayer imayer@epmcom.com MTW Datafile is an EPM Communications, Inc. service. |
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