Earlier today, I wrote about how to earn more money without generating new customers.
The people at Small Fuel Marketing wrote about it too. Here's an abbreviated excerpt:
Despite the fact that most marketing focuses on getting new customers, one of the best ways to grow your business happens to be marketing to your current customer base. Your existing clients are already familiar with your business, and with a little help, will be more than happy to try new products and tell their friends about you.
Keep your clients happy
The first step in getting current clients to buy more is very basic, and very important. Your clients have to be happy. In fact, your clients have to really like dealing with your company.
Keep your customers in the loop
Almost all of us have at one point done an awesome job for a customer, only to forget to call them ever again. That’s not the right way to leverage your client base.
Encourage your customers to take action
The final step in leveraging your client base is to inspire them to go that last little step and make a purchase, or refer a friend. People are usually pretty lazy, and may not decide to do anything unless they have a pretty good reason—so you need to give them that reason.
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