Tuesday, February 19, 2008

Just a thought


First the news reported by Mediapost:

Greener: 'Outside' Chucks Inserts Cards
Tuesday, Feb 19, 2008 9:00 AM ET
Outside Magazine is chucking those pesky insert subscription cards as part of its effort to go green. It will encourage people to go online and communicate with the magazine. The pub's goal is to "establish a paperless relationship," according to Paul Rolnick, consumer marketing director.


How about really "greening it up" by not using any paper and just do an online magazine? Just a thought........

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