Marketing is about relationships.
Say it with me: Marketing is about relationships.
Now say it out loud:
MARKETING IS ABOUT RELATIONSHIPS.
Good.
Remember that.
Any marketing campaign that does not take relationships into consideration are like driving down the interstate, going 70 or faster, and not having a steering wheel.
You might get somewhere fast, but it's not going to last, and the result can be deadly.
One of the emails I get weekly is from Dr Tony Alessandra. Here's an excerpt from the one I got today. Visit his website if you want more information.
Preferred Business Situations for Each Style
For maximum workplace efficiency, as well as a happy workforce, it's the managers job to put people in a position to succeed. By understanding the comfort level that certain people have in different situations, you'll be far more likely to achieve your goals.
| RELATERS
Indirect and Open
Preferred business situations of the Relater include:
- Performing the same kinds of duties day after day (no matter the importance of the type of work involved)
- Working cooperatively with others to achieve common results
- Safe, risk-free environments
- Stable, steady, low-key environment which has a minimum of changes
- Knowing each step toward completing their duties within a defined framework of time and resources
- Making decisions by group consensus or other accepted practices rather than only by themselves
- Feeling like an appreciated, contributing member of the work group |
| THINKERS
Indirect and Guarded
Preferred business situations for the Thinker include:
- Colleagues and superiors who do not criticize work or ideas, especially in public
- Situations where they can set the quality control standards and check to see if they are properly implemented
- Working with complete information systems, or being empowered to formulate their own methods
- Superiors who value correctness and the Thinker's key role in the organization
- Organized and process-oriented workplaces with little emphasis on socializing |
| SOCIALIZERS
Direct and Open
Preferred business situations for Socializers include:
- Likes to work interactively with others
- Needs personal feedback and discussion to get, or stay, on course
- Likes to mingle with all levels of associates and calls them by their first names
- Enjoys compliments about themselves and their accomplishments
- Seeks stimulating environments that are friendly and favorable
- Motivated to work toward known, specific, quickly attainable incentives or external motivators (dislikes pursuits which drag out over long time periods)
- Open to verbal or demonstrated guidance for transferring ideas into action
- Likes to start projects, but prefers to let others handle the follow-through and detail work |
| DIRECTORS
Direct and Guarded
The preferred business situations for Directors:
- Calling the shots and telling others what to do
- Challenging workloads to fuel their energy levels
- Personally overseeing, or at least knowing about, their employees' or co-workers' business activities
- Saying what's on their minds without being concerned about hurting anybody's feelings
- Taking risks and being involved in facilitating changes
- Interpreting the rules and answering to themselves alone
- Interested in the answers to "what" questions
- Seeing a logical road toward advancement of achieving goals |
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