Opportunity for Appliance dealers

Every once in awhile, there is a need for a product or service within a specific market and this is one of those times.

The Hispanic Market will be left without TV service, unless you come to their rescue. This means, sell the digital converter boxes, sell the digital tvs, and to do that you need to be honest, have a knowledgeable bi-lingual sales staff, and advertise in the media that is geared to reach them. (There are plenty of Hispanic radio stations, & newspapers to do this).

Do not be greedy. Offer good prices. Build a good reputation. Use this to build word of mouth. Make it Easy for them to buy. (Have plenty of inventory in stock). And do it now. You have a window of about 13 months.

Read this for more information:

TV Transition Will Tune Out More Hispanics

Hispanics are nearly twice as likely as whites to be left without television service following the nationwide transition to digital broadcasting next year, according to a new survey.

Beginning in February 2009, full-power broadcast stations will transmit digital-only signals, meaning people who get their television programming over an antenna and do not have a digital set won't get a picture without a special converter box.

The Nielsen Co. survey released today estimates that more than 13 million households in the United States receive television programming over the air on nondigital sets, meaning they will need converter boxes. Another 6 million households contain at least one television that fits that description.

Nielsen researchers found that 10.1 percent of all households would have no access to television signals if the transition occurred today. Broken down by race, 8.8 percent of whites would be unready; 11.7 percent of Asians; 12.4 percent of blacks; and 17.3 percent of Hispanics.

By age, of those 35 and younger, 12.3 percent rely solely on over-the-air broadcasts. Of those 55 and older, 9.4 percent fall into that category.

The survey noted that 16.8 percent of all households have at least one analog television set that would not work after the switch.

The Nielsen survey was done as part of its overall television rankings forecast. The data were gathered by Nielsen staff who visited a national sample of roughly 15,000 homes. The survey took about 18 months to complete, according to the company.

By market, New York is considered the most ready for the transition. Only 3.5 percent of television sets are nondigital and get programming over the air. Portland, Ore., is at the other end of the list, with 22.4 percent of television sets in that category.

Eric Rossi, leader of Nielsen's digital transition preparedness team, said much of the data fits with existing assumptions about the transition, though the fact that seniors are more ready than the younger people is "maybe one of the slightly unexpected results."

The government is accepting requests for coupons to subsidize the cost of converter boxes. Each household is eligible for two coupons worth $40 apiece, regardless of whether they have pay-television service or not. To request a coupon, consumers can apply online at www.dtv2009.gov or call the 24-hour hotline, 1-888-DTV-2009.

The coupons expire three months from issue. Boxes are expected to be available in the next week at retailers. They are expected to range in price from $40 to $70.

(Source: TBO.com, 2/15/08)

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